The Daily Dog brings us this interesting story: Comcast Must Die, a blog unifying angry customers in one mass protest.  More than 1000 comments since October, and more than 100 on the most recent post, which claims that 44 percent of Comcast customers are dissatisfied with the company.

From Bob Garfield’s post:

• Comcast down 7% to 56 (67 in phone service)
• Comcast is one of the lowest scoring companies in ACSI. As its customer satisfaction eroded by 7% over the past year, revenue increased by 12%

To Garfield’s credit, he states on the comcastmustdie.com site:

I have no deathwish for Comcast or any other gigantic, blundering, greedy, arrogant corporate monstrosity, What I do have is the earnest desire for such companies to change their ways. This site offers an opportunity — for you to vent your grievances (civilly, please) and for Comcast to pay close attention.

Still this kind of angstful protest reminds me of Dell Hell, when the company experienced a 49 percent negative blog posting percentage.  It’s time for Comcast to 1) change its service to resolve these needs and 2) start engaging with customers on their terms. Online and offline.

Ironic that this groundswell comes to light the day the Blog Council was announced. The Blog Council wants to resolve issues facing large businesses in social media worlds.

Large, consumer companies have different challenges facing them, including mass voices rising in social media worlds.  Recent faux paus that have created incredible tension include Facebook’s Beacon  and Apple’s iPhone price discount.

In addition to Now Is Gone coverage of the Blog Council, check out these prominent bloggers:

• Kami Watson Huyse
• Shel Holtz
• Mack Collier
• David Parmet
• Josh Hallett (who will speak at the Orlando meeting)
• John Cass

By the way, I got this story through Spin Thicket.  Check it out! Spin Thicket creator Scott Baradell is featured today on the Buzz Bin.