Last week was the International PRSA conference, and social media was the hot topic on everyone’s minds. Kami Huyse took the opportunity to round up a discussion by Kristian Darigan on how cause marketing can benefit both private companies and non-profits. Many large companies have a global reach that can really make an impact for a cause.

A topic that continues to cause conflict among PR and social media professionals is that of how to pitch to bloggers. Marshall Kirkpatrick gives examples of a few bad pitches he has received, and some helpful advice to avoid inclusion in such a list.

The tragedy of the fires in California last week also provided an excellent example of where social media can excel in a crisis. GigaOM summarizes the use of Twitter to provide quick updates for the LAFD.

Blogworks shows that corporate blogging is far from “dead”, and that the purpose of a blog is to “evangelize and put a face on a corporation and listen to customers”. This line of thinking proves that with the right direction, corporate blogs will continue to earn credibility and provide an effective medium for communication.

Finally Technosailor provides a funny and interesting remix of Office Space, for the social media crowd. He points out again the relevance of Office Space to well, everything, and how engaging the community and listening are still key lessons for all lines of business.