Oct
17
2007
17
2007
Heuer Livingston Pre-CEA Podcast
Conversation Group Co-Founder Chris Heuer and I discussed our roles before yesterday’s CEA Industry Forum panel on social media. We started with the need for social media consultants to get out of the echo chamber and talk to businesses. Our discussion revolved around and progressed over several points:
- Businesses approach towards managing the brand, and their generally initial approach of exploiting social media as a sales channel
- Measurement and case studies
- The shift in business ethos/perspective
- Ford’s social media release
- The greatness of Jeremiah
- The Ray Hopewood Campaign
- Dell’s Complete 180 from Jarvis Hell
- New Media Jim
Total length is 20:30. You can download directly via libsyn, or listen to the podcast here.
Sarah Wurrey Says:
October 17th, 2007 at 8:54 am
Sweet! The PodJots are going to have several new additions this week, I am psyched.
maggie fox Says:
October 17th, 2007 at 2:13 pm
Hey Chris and Geoff - thanks for the props (again). It’s actually really nice to hear your voices - hopefully we can connect the next time I’m in SF!
Community Guy - Jake McKee » Daily Links - Thursday, October 18 Says:
October 18th, 2007 at 2:01 am
[...] Heuer Livingston Pre-CEA Podcast » The Buzz Bin My friends Geoff Livingston and Chris Heuer chat about various social media topics. Great stuff. [...]
Geoff Livingston Says:
October 18th, 2007 at 8:29 am
Thanks Sarah and Maggie. Glad you enjoyed the cast.
GL
RichardatDELL Says:
October 18th, 2007 at 4:06 pm
hI gEOFF
appreciate the call out from you and Chris. Keep an eye on Buzzmachine and BusinessWeek toward end of week for more on the change And by the way, we also spend time outside the echo chamber with people across our businesses. We had several good ones over the last few days, which is always a bit of a “kick”
Now Is Gone » The Big Three Takeaways Says:
October 22nd, 2007 at 7:44 am
[...] Over the past few weeks, I’ve had the privilege of speaking before many business owners and executives on a local and national basis. Last week was the Consumer Electronics Association’s Industry Forum, where I was joined by Chris Heuer on an esteemed panel (see podcast). [...]
The Simplicity of Great Marketing » The Buzz Bin Says:
October 23rd, 2007 at 9:11 am
[...] happen stance, I met Wrench Mints Founder Eddie Rubin in Southern California the weekend preceding CEA. He showed me these mints, and as a marketer I could not help but feel inspired by the clever, yet [...]
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