The Direct Marketing Association of Washington asked me to chair their 2007 New Media Marketing Day. Well, we’ve put together a great program called the Era of Conversation that includes some phenomenal keynotes, The Conversation Agent Valeria Maltoni and grounded new media maven C.C. Chapman, who has served as the lead on the Coca-Cola Virtual Thirst campaign.

Here’s the gist:

It’s too late to talk AT your customers and donors. The New Media Conversation involves talking WITH them. Blogs, social networks, wikis, user-generated video, and other web 2.0 interactions have put organizations in the listener’s chair. Meanwhile, companies, non-profits, and political organizations are scrambling to understand and embrace the two-way dimension in one-to-one communications.

Start with the basics. This unique Era of Conversation event discloses the underlying principles and tools of conversational communications (keynotes). Then, sessions hammer brass tacks into some of the more popular social media tactics (track 1), and spotlight real live case studies with [shock!] actual results (track 2).

Some of our esteemed speakers will include the American Red Cross’s Wendy Harman, Viget Labs’ Brian Williams, Care2’s Clint O’Brien and Goodwill of Greater Washington’s Brendan Hurley. Watch for more great speaker announcements coming soon.

I hope you can join us. This will be the premier business social media event for marketers in the Mid Atlantic region this fall. When and where is below.

New Media Marketing Day - The Era of Conversation
(Formerly E-Marketing Day)
Thursday, October 4
Marriott Wardman Park Hotel
2660 Woodley Road
Washington, DC
8:00 AM - 5:30 PM
$189 - Members
$225 - Not-yet-members
$500 - Tabletop Exhibits