Livingston

Jul
24
2007

Getting Optimized by Viget Labs

Tomorrow you’ll notice a slightly reconfigured Buzz Bin. During New Media Nouveaux,viget-logo both Toby Bloomberg of the Diva Marketing blog and I ended up in discussions with Viget Labs, the company that built Squidoo for Seth Godin. Our conversation evolved, and Viget Labs offered to provide web optimization services for both of our blogs.

We were both excited by this opportunity as we tend to be content creators who are light on technical savoire faire. Because there are so many bloggers out there who could benefit from a shared experience, we decided to blog about it with Viget’s blessing.

Some of the changes are pretty interesting. Design tweaks include adding in feedburner, moving up the Twitter blog, better calls-to-action, etc. Over the ensuing weeks we will implement other changes to the best of our ability. We will use a variety of metric to demonstrate progress (or lack there of). In a month or so, we’ll report the progress to date with the suggestions and of course, our blog traffic.

Thank you to the team at Viget Labs and Toby Bloomberg for participating in this open optimization exercise.

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by Geoff Livingston | Internet Marketing |

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