Just got an email from Todd Andrlik: The Power 150 is joining forces with Advertising Age…

The Ad Age partnership will help make the Power 150 an even greater tool (and more powerful) since Ad Age has a dedicated staff, a giant readership and more resources… As an individual who is passionate about marketing, I have taken the Power 150 as far as possible.

Today, the Power 150?s multimetric algorithm ranks almost 350 marketing blogs - 150 plus honorable mentions. Several hundred hours have already gone into creating, establishing and maintaining the Power 150, and this is an opportunity for Ad Age to take it to the next level, immediately creating value for readers as well as listed bloggers (considering the potential for a ton of traffic).

According to the media kit, adage.com gets over 354,000 monthly unique visitors. Across online and print, Ad Age has a a total reach of more than 800,000 people including many senior agency, marketing and media executives every month! Bottom line, the marketing world - including the marketing blogosphere - will benefit tremendously from the Ad Age + Power 150 partnership.

Congratulations, Todd! This is indeed good news for the entire industry. A formal announcement is expected today at 5, CST.