Marshall Kirkpatrick is blogging about how to use social media for marketing purposes. His company SplashCast is doing a great job engaging with its community. “As a result of implementing this strategy before, during and after our initial launch, we had more than 1,000 publishers register for an account at launch, we doubled that in our first month to 2,000 and doubled it again in our second month to more than 4,000. SplashCast player loads are now aproaching 5.5 million.” Really, a great case study.

From Potomac Flacks: “‘He’s met with many thousands of ordinary people, presidents, prime ministers, patriarchs and popes. He’s been on Time’s list of the World’s 100 Most Influential People. He’s won the Nobel Peace Prize. He’s been savaged by Christopher Hitchens.’ Yet, he does not have anyone to handle his PR.” Who is this man? Why it’s the Dalai Lama of course.

Not a blog, but a great story on how Technorati is moving beyond the blogosphere. Check out Red Herring’s write up of Technorati’s new social media strategy.

Copywrite Ink details PR Newswire’s entry into social media tagging. Note all the wire services have some sort of tagging option for flacks trying to push into the blogosphere/social media. This was inevitable and maybe just the beginning of the industry’s evolution (see our entry on social media releases earlier this week).

Our Spin Thicket social network member and adult industry marketer, the Marketing Wh*re (sorry Gracie, we’re still rated PG) has an interesting post on how a bloggers next natural step is traditional media coverage.

Searchviews details Yahoo’s new “community” mission. “In Sum: Yahoo is most interested in social technologies - behavioral advertising, community learning, user-generated content, etc.” It’s about time. Yahoo! continues to unimpress me.