February 23, 2009 – 9:15 am
It’s reassuring to know that many social media savvy people are applying what they’ve learned online to the real world, and developing clever reinforcements to do more. In particular, the gang over at Social Actions is taking intentional steps to bring the best of our thinking to bear. Their new initiative, Change the Web, launches [...]
February 2, 2009 – 12:01 am
Picking up where Geoff left off, this week’s “Social Media for Social Good” class is diving into online community research. As part of their group projects, the students will be creating social media strategies for several area nonprofits. The first step towards strategy – and sometimes the most difficult – is listening. (Image by DrBaloneyMD.)
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January 6, 2009 – 9:30 am
February 2009 is the beginning of the seventh year of the Darfur Genocide. Obama’s incoming national security team is a “Dream Team for Darfur,” and you can help urge them to end this genocide once and for all.
It’s either that or keep looking the other way.
There are only two weeks left to send a message [...]
Posted in Internet Marketing, social cause
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Tagged #voice4darfur, Be a Voice for Darfur, Beth Kanter, Darfur, Genocide, Jerry Fowler, movement, National Security, obama, Save Darfur, Save Darfur Coalition
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October 14, 2008 – 9:00 am
The wagons are circling. Every agency, corporation, publication and social campaign is amending its Q4 and 2009 game plan. New value propositions are taking shape in recession’s dim light. Editorial calendars and ads are being nipped, tucked.
A fine time to consider your own ROI. Social PR practitioners (all employees), like our corporate bodies, need to [...]
September 30, 2008 – 9:00 am
“Control of the message” has long been one of the most common potholes in the road to social media success. Tables might turn as those who have resisted now face widespread financial implosion caused by bail fail. Its time to say farewell to cloistered corporate mind sets, instead empowering your people to listen to and [...]
September 26, 2008 – 9:27 am
“Influencer relations” demands active networking beyond Twitter and Facebook. Attention spans are thinning, so brand ambassadors (you) have to show up, shake hands and speak well. Be present. Not just online, but out there in the real world.
Basic Networking: Media Events and Tours
Every quarter, one of our clients exhibits at a large media event for [...]
September 23, 2008 – 10:32 am
Inspired by all the moving and shaking at Web 2.0 and BlogWorld conferences this past week? Take it home to roost. Positive energy is being funneled through local D.C. events, and we’re playing a part in both.
Tonight: NetSquared’s Net Tuesday Meet Up featuring Social Actions
Peter Deitz is in town from Canada to share more about [...]
September 16, 2008 – 8:15 am
Online video has been an increasingly hot topic for nonprofits this past year. As fortune would have it, I crashed NetSquared’s Net Tuesday meet up while breezing through San Francisco last week. Involver’s team of online video demi-gods presented new case studies from Save Darfur and Kiva.
Involver (think “engager” not “revolver”) offers an intriguing platform [...]
September 9, 2008 – 9:34 am
Much of a marketer’s job depends on working out from a clearly defined measurable objective. Then massaging, fine tuning and scaling to get to Point B. Business objectives and strategy keep us well within spheres of influence but often prevent coloring outside the lines.
Where’s the guts in that? The glory of creativity and innovation behind [...]
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