Author Archives: Priya Ramesh

Golden Rules for Twitter: Interview with Shel Israel

By Priya Ramesh
Not a single day goes by without us hearing the word “Twitter” from friends, colleagues or on TV. With 18M Twitter users by the end of 2009, it makes perfect sense for a company to invest sometime maintaining its visibility on this social media phenomena. But is it just enough to add Twitter [...]

“Flexibility” Key to Social Media Success: Q&A with Progress DataDirect

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After repeatedly hearing how executive buy-in is critical to social media success, I decided to sit down with April Harned, the Director of Communications at Progress DataDirect to see what was her magic formula. My podcast with April will tell you how a B2B company embraced [...]

What’s the Worst Thing That Can Happen with Social Media?

by Priya Ramesh

I have been spending a lot of time trying to become a trust agent for our clients venturing into the unknown territory of social media. Kudos to you for taking the risk of the unknown, and trying to give social media a fair chance.  Nothing ventured, nothing gained!
It doesn’t matter how much [...]