February 9, 2010 – 7:00 am
By Mike Mulvihill
Photo: Exercise in Mistrust from Black wolf
Okay, so the last 18 months have been near cataclysmic for many Americans. We lost our money in the stock market, our jobs and even our homes. We’re mired in a two-front war. We loaned money to save the very institutions that created the financial collapse of [...]
February 2, 2010 – 1:02 am
By Mike Mulvihill
Ten days. In today’s social media fueled world, a crisis can begin – and even end – in hours, if not minutes. Ten days. That’s how long it took Toyota to announce a fix to the rapid acceleration (faulty gas pedal) problem that prompted a recall of 4.2 million cars worldwide and 2.3 [...]
Posted in Branding, Case Study, communications
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Tagged auto industry, crisis communications, crisis management, Japanese brands, Jim Lentz, marketing, social media, Toyota, Toyota recall, world's top brand names
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January 26, 2010 – 2:25 am
By Mike Mulvihill
Photo courtesy of PadiProductions
Yes, prepare to defend yourself.
Social media isn’t exactly the place where people have tended to be careful about what they say. It’s Wild West, say what comes to mind in much of the social media world. But you’d best start being careful what you say lest you get slapped with a [...]
January 5, 2010 – 2:13 am
By Mike Mulvihill
Photo: Courtesy Optical Illusion
First the good news – business loves social media. A January 3 update to the University of Massachusetts Dartmouth Center for Marketing Research annual survey on the adoption and practice of social media by the Inc. 500, a list of the fastest-growing private companies in the U.S., found that more businesses are [...]
Posted in Blogging, Case Study, Internet Marketing, PR, Social Networks, communications, market research, social media
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Tagged Business, Inc. 500, market research, small business, social media adoption, University of Massachusetts Dartmouth
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December 8, 2009 – 1:08 am
by Mike Mulvihill
PHOTO: Madonna dei Tramonti (a 1330 Madonna fresco by the Italian artist Pietro Lorenzetti located in the Basilica of San Francesco d’Assisi.)
Today is one of my favorite holidays of the year – the feast of the Immaculate Conception. Holiday, really? Sure it is. But unless you are Catholic (and even if you are), [...]
November 17, 2009 – 1:06 pm
by Mike Mulvihill
Photo: yospyn.com
A survey from the CMO Club bemoans that four out of five CMOs allocate less that 10 percent of their budgets to “experimenting” through social media and non-traditional communications channels. This is juxtaposed against the rising use of social media – more than 35 percent of adult Internet users have profiles on [...]
Posted in Blogging, Branding, Internet Marketing, PR, communications, market research
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Tagged CMOs, customer service, customer support, marketing, marketing budget, marketing expenditures, social media, social media budget, social media guidelines, unfriend
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November 10, 2009 – 1:40 am
By Mike Mulvihill
Wind Power. Renewable Energy. Green Economy. There is an awesome amount of momentum in the America right now around all of these topics. We’re on the cusp of real change in how we create the gobs of energy we increasingly consume in a manner that is kinder and gentler to Mother Earth.
One problem – [...]
Posted in Blogging, Friends of Live Earth, Internet Marketing, PR, green, social cause, social media
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Tagged CBS 60 Minutes, cyber attacks, cyber terrorism, electric grid, green economy, Green energy, President Obama, renewable energy, smart grid, solar energy, wind energy, wind power
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November 3, 2009 – 2:00 am
by Mike Mulvihill
Photo: voxefx
I have lived in several places throughout the east and Midwest, but I spent my formative years (8 to 18) in the garden spot of the Garden State and I have now lived in Richmond, Va., for the past 19 years (my longest stint so far in one city/location). So I have [...]
Posted in Blogging, Internet Marketing, PR, Social Networks, communications, social cause, social media
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Tagged Democrats, elections, Gubernatorial races, New Jersey, obama, Politics, Republicans, Virginia, voting
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October 20, 2009 – 9:01 am
by Mike Mulvihill
Photo by Laban West. Lightning over Muskogee Power Plant, Muskogee OK.
Last week the number of the week was 30,000 – that’s how many servers support Facebook’s operations. (No wonder, Facebook produces 25TB – yep, tera-bytes – of log data per day). The numbers comes from Jeff Rothschild, the vice president of technology at Facebook, [...]
Posted in Blogging, PR, Social Networks, communications, green, social cause, social media
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Tagged data servers, energy conservation, Energy consumption, energy efficiency, Facebook, servers, social media
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Social Media May Be The Media Darling, But E-mail Is Here To Stay:
Google's Great Buzz Gamble:
Moving from Siloes to Hives:
Showing Love Increases PR Influence:
Facebook Fan Page Best Practices:
Blog: