March 19, 2010 – 12:54 am
So, in the latest turn of events in the pell-mell race to “sustainable” and “green” and “post-consumer” products, we hear from researchers that green people are mean people? C’mon!? The Guardian pulls this one out from the journal Psychological Science, quoting psychologists Nina Mazar and Chen-Bo-Zhong, who say that those who wear their green consumerism on their [...]
Yet another trip. Yet another lost bag.
I am increasingly aware of the challenges businesses face in earning real trust, and this week I was left (without a change of clothes) to ponder yet again just what is going wrong in this regard. My airline can’t get me and my luggage to the same place at the same time. My car has [...]
February 19, 2010 – 2:49 am
Eventually, it had to happen. Tiger Woods had to speak in “public” about his, uh, situation.
But, did official golfdom have to provide the venue?
Enough has been said about Tiger to fill several PR crisis communications classes, and the true, sad fact of this matter is that too many of us still care too much about [...]
February 12, 2010 – 2:45 am
I’m often asked by clients just what it takes to “go viral” or “get a million views.” It’s really quite simple, it appears. All you need is awe.
There is nothing more interesting than human relationships and responses, even in the virtual world, and humans use relationships to spread happiness. The British Medical Journal said that social networks may spread [...]
February 5, 2010 – 12:22 am
The recent massive recall at Toyota, aside from breathing new life into a moribund General Motors (an Obama conspiracy?), raises an interesting question for public relations folks. If your management makes a conscious decision to take more risks in manufacturing, is it also obligated to communicate this strategy’s potential impact to stakeholders, particularly customers and investors?
The Lean [...]
Posted in Blogging, Branding, Internet Marketing
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Tagged Consumer Reports, Daisuke Wakabayashi, Fitch, gm, Ken Bensinger, Media Matters, obama, Roger Vincent, seven wastes, The Wall Street Journal, Toyota, WardsAuto.com
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January 29, 2010 – 12:30 am
We were sitting in an agency board meeting the other day, and our chairman posed an important question. To paraphrase: ”Are showing our clients enough love?”
We counsel on employee and community engagement. We work for Satmetrix, a great customer experience and relationship company. Yet, in trying to help bring success to our clients, we may be allowing ourselves [...]
January 15, 2010 – 12:16 am
Again this year, I got links to dozens of those inevitable posts that come up at the beginning and end of a year. All this got me to thinking about both inevitability about wishes for the future. An email from a friend came also, remindin me of a whole list of things that weren’t around in the olden days [...]
Posted in Internet Marketing, PR, mobile, social media
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Tagged Andrew Maynard, bloggers, endorsers, FTC, Geoff Livingston, predictions, social media, Solis, trends
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December 18, 2009 – 12:07 am
There is nothing quite like a social media dustup. Most are literal tempests in teapots. Even if the teapot represents 100s of millions of participants, and even if thousands and even millions get all bent out of shape about something, there’s usually not so much as a ripple created in the analog world by events in [...]
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