Author: Geoff Livingston

There’s an Extinguisher for that

Many people think that when a small emergency fire breaks out, you can point any random fire extinguisher at it and solve the problem.  But different types of materials burn in different ways and therefore might need a special type of extinguisher.  Luckily, fire extinguisher suppliers like Gateway Fire Supplies provide information on the five different types of fires. The first type of fire burns materials such as wood and paper.  These are called class A fires.  Most burning trash is also included in this category, as well as most plastics and rubber. The second type of fire is class B, and it includes liquids.  Class B liquids that can catch fire are oils, tars, petroleum grease, solvents, and some paints. Class C fires involve electricity.  If a power cable overheats or an appliance short circuits, you have a class C fire and need to make sure your extinguisher covers this type of problem. Most A, B, and C class fires can be put out with the same type of extinguisher.  You will see find the extinguisher is labeled by class, such as a 5lb ABC fire extinguisher. Class D fires deal with metals.  You would think all metals are fire-proof but magnesium, sodium, and potassium are flammable.  Naturally, these types of fires are most likely to be found in an industrial setting. Similar to class B fires, cooking...

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Instagram is a Coffee Shops Best Friend

Coffee Shops Must Embrace Social Media to Flourish According to Pew Research, in 2016, 86% of adults aged 18 to 29 used at least one social media site.  That same report found that 80% of 30 to 49-year-olds used at least one social media site.  Like it or not, social media is here to stay.  Millenials love to share their thoughts, feelings, and activities whether or not people want to hear it.  Though millennials love sharing, the next generation, those who are now ages 13 to 17 love to share even more that past generations.  Fueled by the growth of...

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Social Media Release Criticism: Nine Points to Consider

The recent release of the Social Media Groups Digital Snippets social media release (SMR) template caused a wave of excitement and criticism, both on and off line. Just to recap some of the posts: Shannon Whitley: “There seem to be more entries in the world of SMNR creation tools, which is great news because we can all benefit from this creativity. However, Id like to throw out a challenge to folks like Edelman, WebITPR, Social Media Group, et. al. Ive been working on hRelease for several months now. Its supposed to be a community effort that will help move...

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Women Snubbed in Top Ten Speakers List, Industry in General

In a blog post listing the top ten social media speakers, The Speakers Group (TSG) listed voices for your consideration. Not one of the speakers was a woman, highlighting a much larger social media services industry problem where women are often overlooked for top speaking gigs, and don’t rank as well as men. Ironically, this topic first came to mind last week when Allyson Kapin a.k.a. @womenwhotech led a spirited DC Media Makers session (pictured below) on the same topic. So when I saw the TSG post, I felt compelled to write. I come to this discussion as someone who...

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Goodness Gracious, Great Blogs of Fire

Stephanie Massler examines how brand enthusiasm impacts media buying on Doe Anderson. Stephanie provides two thoughtful examples and offers five guidelines for an advanced media purchasing framework. These include focusing not on how many people you reach, but in how you are able to connect with your audience. She also suggests focusing on your cost per engagement. Visit Stephanie’s post for her full details and share your thoughts. Is “trading off people’s feelings for page views and Twitter followers” worth it? Jason Calacanis’ email – posted on Calacanis.com – is a power reminder of the importance of remaining human...

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