Author: Geoff Livingston

Goodness Gracious, Great Blogs of Fire

Stephanie Massler examines how brand enthusiasm impacts media buying on Doe Anderson. Stephanie provides two thoughtful examples and offers five guidelines for an advanced media purchasing framework. These include focusing not on how many people you reach, but in how you are able to connect with your audience. She also suggests focusing on your cost per engagement. Visit Stephanie’s post for her full details and share your thoughts. Is “trading off people’s feelings for page views and Twitter followers” worth it? Jason Calacanis’ email – posted on Calacanis.com – is a power reminder of the importance of remaining human...

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One Dimensional Social Media Sucks

Ever since Forrester put out its report stating that consumers don’t trust 86 percent of corporate blogs, there have been a plethora of blog check up, and reasons why posts. Here are some of my favorites: A blog should feel like a gift (Kami Huyse) Health Check: How trusted is your blog (Jeremiah Owyang) No News Here (Debbie Weil) On the Other Hand, Maybe Your Company Shouldn’t Blog (Mitch Joel) In the end, consumers don’t trust corporate blogs because they are one dimensional pieces of propaganda, and no one want to read corporate drivel (see Blog Council post on...

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