Author: Geoff Livingston

Benefits of an Online Quiz

Erlanger, KY (February 21, 2018)- Online quizzes are often taken for pure entertainment purposes, not as a learning process. Everyone wants to see which character from the TV show or movie they relate to the most, but there are no actual benefits of taking these quizzes. Adams, Nash, Haskell & Sheridan have a vulnerability quiz located on their website that is educational and helpful. ANHS is a team of union avoidance consultants that has been in business for nearly 30 years. Their vulnerability quiz is designed to assist companies in seeing how susceptible they are to union organization. This quiz will generate a score, as well as provide a written assessment to further explain what the score means. If union organizing is something you may be concerned about, taking this vulnerability quiz is for you, especially since you only need to provide a name and email address to get all of these results. The quiz assesses your company in six different target areas to see if any are weaker than the rest. If your results say that you are susceptible to union organizing, getting some union avoidance training may be helpful.   Union avoidance training is just one of the many services that ANHS offers. They provide urgent services, as well as strategic services depending on the immediate situation a company may be in. They have a 95% success...

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Tips to Travel Effectively

Chicago, IL (February 19, 2018)- Traveling can be one of the most stressful, but also rewarding things to do. There are many aspects of traveling that nobody looks forward to. These inconveniences can cause people from visiting their dream destinations or events. There are many tips to keep in mind when traveling to help make your experience enjoyable and carefree.   BE FLEXIBLE Things may go wrong, but don’t let it bother you. Your flight may get delayed due to weather, or you may forget your favorite top, but don’t let those inconveniences ruin your trip. You wouldn’t want to fly in dangerous conditions and nobody can change mother nature, so there is no reason to let that be an issue for you. There are usually plenty of stores around to purchase a new top also, and who knows, you may find your new favorite and many more. Being flexible and relaxed will help to keep you stress-free while on vacation.   PLAN AHEAD Planning ahead is key to have a smooth trip. Making a list of the places you would like to visit can help to optimize your time while there. Make sure to book your hotel in advance in order to avoid last-minute fees. Some cheap hotels near Chicago offer discounts and free parking if booked ahead from their website. Making reservations will ensure you get into...

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Why You Need to Optimize

Today’s marketplace is almost entirely driven by the internet. Most businesses have a website, conduct official communication via email, or engage in online advertising. This means that customers are online too, and one of the best ways to reach them is through a search engine. Unfortunately, the attention span of your average online shopper is quite short, so being seen is difficult. Potential customers will use a search engine but will only peruse the top few results, so there is a constant race to be near the top. Many companies turn to search engine optimization, or SEO, to help...

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Stand Out While Fitting In.

Youth today want to differentiate themselves from each other more than ever before.  They use instagram to share unique photos and snapchat to prove they did fun things.  The desire to share expresses individuality.  However, being accepted as part of a group has always been a relationship goal.  Popularity has been a sought-after status since communities first started to give it value.  Young adults want to fit in, but not so much that they disappear.  Understanding how these two desires can both be achieved is complicated.  But the answer can be found at universities. An example of how this translates to current culture is the customization of college clothing.  Joining a fraternity or sorority is a popular college option, and showing off acceptance by the group can be done by displaying Greek letters on hats, shirts, and pants.  What is most interesting is that once a student acquires the particular letters of their Greek system, they want the logo to be unique.  This demand is so high, in fact, that a custom T-shirt company in Columbia, MO has been in business for 25 years simply to personalize clothing items and cater to students.  Each fraternity or sorority has it’s own letters for identification, but most brothers or sisters wear shirts with completely individual designs.  This is the best way to demonstrate fitting in without...

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How to Sell in the Digital Age.

Develop a web presence.  It’s important to have a website and include enough information about your company so consumers can make an informed decision.  The next generation relies almost entirely on information obtained online, so it’s best to provide that where it is wanted most. Solicit and publish reviews.  Having customers talk about your business is a great way to build trust.  Advertising can be manipulated but real people talking about what really happened at a business carries the most weight when someone is researching what to buy or who to buy it from. Have quality photos. Everyone has a camera on their phone but product photography still exists because you need a professional who makes your items look great.  People online will judge based on the first impression and if what you sell does not look great, it might not sell at all.  The images of your product can easily be compared to every other image on the internet, so trust a professional who knows lighting, aperture, depth of field, and angles.  What you sell will be compared side by side with your competition. Sell good things.  Whether product or service, the same rules apply to the digital age as the days of trading.  Make something great so people will come...

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