Author: Geoff Livingston

Stand Out While Fitting In.

Youth today want to differentiate themselves from each other more than ever before.  They use instagram to share unique photos and snapchat to prove they did fun things.  The desire to share expresses individuality.  However, being accepted as part of a group has always been a relationship goal.  Popularity has been a sought-after status since communities first started to give it value.  Young adults want to fit in, but not so much that they disappear.  Understanding how these two desires can both be achieved is complicated.  But the answer can be found at universities. An example of how this translates to current culture is the customization of college clothing.  Joining a fraternity or sorority is a popular college option, and showing off acceptance by the group can be done by displaying Greek letters on hats, shirts, and pants.  What is most interesting is that once a student acquires the particular letters of their Greek system, they want the logo to be unique.  This demand is so high, in fact, that a custom T-shirt company in Columbia, MO has been in business for 25 years simply to personalize clothing items and cater to students.  Each fraternity or sorority has it’s own letters for identification, but most brothers or sisters wear shirts with completely individual designs.  This is the best way to demonstrate fitting in without...

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How to Sell in the Digital Age.

Develop a web presence.  It’s important to have a website and include enough information about your company so consumers can make an informed decision.  The next generation relies almost entirely on information obtained online, so it’s best to provide that where it is wanted most. Solicit and publish reviews.  Having customers talk about your business is a great way to build trust.  Advertising can be manipulated but real people talking about what really happened at a business carries the most weight when someone is researching what to buy or who to buy it from. Have quality photos. Everyone has a camera on their phone but product photography still exists because you need a professional who makes your items look great.  People online will judge based on the first impression and if what you sell does not look great, it might not sell at all.  The images of your product can easily be compared to every other image on the internet, so trust a professional who knows lighting, aperture, depth of field, and angles.  What you sell will be compared side by side with your competition. Sell good things.  Whether product or service, the same rules apply to the digital age as the days of trading.  Make something great so people will come...

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There’s an Extinguisher for that

Many people think that when a small emergency fire breaks out, you can point any random fire extinguisher at it and solve the problem.  But different types of materials burn in different ways and therefore might need a special type of extinguisher.  Luckily, fire extinguisher suppliers like Gateway Fire Supplies provide information on the five different types of fires. The first type of fire burns materials such as wood and paper.  These are called class A fires.  Most burning trash is also included in this category, as well as most plastics and rubber. The second type of fire is class B, and it includes liquids.  Class B liquids that can catch fire are oils, tars, petroleum grease, solvents, and some paints. Class C fires involve electricity.  If a power cable overheats or an appliance short circuits, you have a class C fire and need to make sure your extinguisher covers this type of problem. Most A, B, and C class fires can be put out with the same type of extinguisher.  You will see find the extinguisher is labeled by class, such as a 5lb Buckeye ABC fire extinguisher. Class D fires deal with metals.  You would think all metals are fire-proof but magnesium, sodium, and potassium are flammable.  Naturally, these types of fires are most likely to be found in an industrial setting. Similar to class B fires,...

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Business Tips for Software and Automation

We live in an increasingly digital world and our partnership with software continues to add benefits. As your business continues to automate, remember to incorporate the same simple concepts that Financial Network INC (FNI) did to make your business better. They sell loan origination software, but these ideas apply to almost any product or service that can be sold. Be diverse and unique. These two qualities allow you to better serve clients who often have a wide variety of different requests. FNI adapted to create mobile software and uses custom approaches to acquire new clients. Cater your automation. Your business will be most efficient if you repeat the same process but people are not “one-size-fits-all.” Remember that FNI created software that could be either entirely automated or run manually for a hands-on approach. Your process might need the same flexibility. Integrate entirely with the means for your success. Find out what is critical and put all your resources towards that entity. The crux of loans are credit, so FNI integrated with all the major credit bureaus. Network with the competition. Long-term success often depends on expansion, so don’t be afraid to share resources in the short-term if it means building contacts and pulling in third parties. Focus on your client. It’s no big secret to keep a client by making sure they are happy, but FNI took on the...

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The Ins and Outs of Sports Marketing

All You Need to Know About Sports Marketing Sports marketing is a fairly broad term. It’s used quite a bit by people in marketing and by people who like to think they’re familiar with advertising and marketing. Chances are if you’re using the phrase “sports marketing” or “sports advertising“, you’re probably using it correctly, that’s how broad of a term it is. Since the term is so broad, there’s a lot to sports marketing and sports advertising. It’s a popular major among younger guys who like sports but could never play sports. Sports marketing has this sort of charismatic...

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