Author: Geoff Livingston

The Ins and Outs of Sports Marketing

All You Need to Know About Sports Marketing Sports marketing is a fairly broad term. It’s used quite a bit by people in marketing and by people who like to think they’re familiar with advertising and marketing. Chances are if you’re using the phrase “sports marketing” or “sports advertising“, you’re probably using it correctly, that’s how broad of a term it is. Since the term is so broad, there’s a lot to sports marketing and sports advertising. It’s a popular major among younger guys who like sports but could never play sports. Sports marketing has this sort of charismatic...

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Google for Jobs Helps Job Seekers and Employers

Introducing Google for Jobs, Google’s Pro-Job Search Initiative Searching for the perfect job just got easier thanks to the web developers over at Google. If you haven’t noticed, Google has begun showing you jobs directly on the search engine’s results page. You’ll no longer be required to click through dozens of job site links to find positions that fit your search. Just search jobs near me or “nurse jobs” and Google will do its best to put job listings at the top of your search engine result page. This month old (the feature launched June 20th) known as Google...

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What is Net Neutrality?

A Popular Buzzword, What Is Net Neutrality Yesterday, Wednesday, July 12th, tech companies across the United States united in their stand to protect net neutrality.  Advocacy groups and major companies all rallied in protest against the Federal Communication Commission’s efforts to get rid of net neutrality.  Google, Apple, Amazon, Twitter, and Facebook were just a few of the major tech companies that ran ads, alerted users of the proposed changes, or took action to stop the FCC’s efforts.  Though Wednesday was dedicated to net neutrality, net neutrality has always been a popular buzzword.  The word itself dates back more...

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Instagram is a Coffee Shops Best Friend

Coffee Shops Must Embrace Social Media to Flourish According to Pew Research, in 2016, 86% of adults aged 18 to 29 used at least one social media site.  That same report found that 80% of 30 to 49-year-olds used at least one social media site.  Like it or not, social media is here to stay.  Millenials love to share their thoughts, feelings, and activities whether or not people want to hear it.  Though millennials love sharing, the next generation, those who are now ages 13 to 17 love to share even more that past generations.  Fueled by the growth of...

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Social Media Release Criticism: Nine Points to Consider

The recent release of the Social Media Groups Digital Snippets social media release (SMR) template caused a wave of excitement and criticism, both on and off line. Just to recap some of the posts: Shannon Whitley: “There seem to be more entries in the world of SMNR creation tools, which is great news because we can all benefit from this creativity. However, Id like to throw out a challenge to folks like Edelman, WebITPR, Social Media Group, et. al. Ive been working on hRelease for several months now. Its supposed to be a community effort that will help move...

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