A few days ago a friend who recently launched a new business asked about the importance of creating an online presence. She’d been doing well in her local town based on word-of-mouth alone, but wanted to ramp-up her marketing efforts. I replied, somewhat cavalierly, that if her business didn’t have an online calling card of [...]
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Fragmented Branding - The 21st Century Reality:
Social Media May Be The Media Darling, But E-mail Is Here To Stay:
Google's Great Buzz Gamble:
Moving from Siloes to Hives:
Showing Love Increases PR Influence:
Facebook Fan Page Best Practices: