In the new world of communications, everything’s public and conversations happen with or without your organization (image by Martino). We know this. Yet some companies (and people) seem to hide from their very public problems, perhaps a condition of 20th century PR techniques.
You can’t run from the mirror. If anything online media shows us, [...]
February 22, 2010 – 6:10 am
Right now it seems every company wants to build an iPhone app. Yet given that 60,000 Android phones ship every day, one has to wonder how much longer Apple will have a lock on shiny object syndrome du jour (image by Andrew Mason).
That’s roughly 5.4 million a quarter, and the numbers continue accelerating [...]
February 8, 2010 – 4:05 am
by Geoff Livingston
We live in a world where anyone can hijack a brand and put it on the Internet with their own views, positive or negative (image by Brent Nelson). Brand control no longer exists, in large part because of widespread fragmentation of traditional and citizen-created media. The resulting brand distortion creates [...]
Posted in Branding, Case Study, Internet Marketing, communications, social cause, social media
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Tagged abstract, brand, campaign, crowdsource, fragment, marketing, Pepsi, picture, Refresh
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February 1, 2010 – 12:06 am
This post is for the youth who aspire to become Internet communicators. In an era when fame and follower counts are overemphasized, it seemed apropos to offer what I consider the best assets of an Internet communicator. Guides to attain optimal personal brands and the most amount of Twitter listings represent red herring pursuits as [...]
January 25, 2010 – 2:54 am
Image by fotoboer
This morning I am speaking at the first ever Social Media Breakfast in Washington, DC. The featured topic is, “What trends or predictions do you believe will prevail? How can we be visionaries in a space as dynamic as social media?” The answer? Get mobile now.
From the incredible outpouring of donations for Haiti [...]
January 18, 2010 – 5:29 am
by Geoff Livingston
Maybe it’s because I was gone for two months on a sabbatical, but returning to my reader has been a disappointment. Let me be more specific. In particular the social media, PR and marketing blog posts about PR, social media, marketing and, yes, the general “conversation,” read like a time warp back [...]
January 11, 2010 – 5:19 am
When Pepsi declined to advertise in this year’s Super Bowl, it was big news. The best sure-fire mass media event in the nation lost one of its mainstays, who opted for a significant $20 million corporate responsibility-based social media program instead.
The Pepsi Refresh online program — set to launch this Wednesday — combines a [...]
January 4, 2010 – 8:03 am
by Geoff Livingston
Every smart internet marketer and company wants to deploy mobile apps, starting with that hot and shiny iPhone app. Yet the cost of developing iPhone applications (as well as applications for the Blackberry and Android platforms) can be cost prohibitive. AppMakr changed the iPhone application paradigm today with the launch of its [...]
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