Search Results for: "personal brand"

Hanging a Shingle in a Virtual World: 5 Ways to use Foursquare to Promote Unlikely Brands

THE BOOZE BIN By Pia Mara Finkell (@piamara) If you have a bar, using Foursquare as a social promotional marketing tool is a no-brainer. The mayor’s beers are on the house! Of course. Restaurant or owner? Stop in for lunch and get a free glass of wine. Done and done. Proprietor of the best winery [...]

 

Are You Looking like Superman or Invisibleman Online? Three Steps to Strengthen Your Personal Image Online

By Shashi Bellamkonda (@shashib) and Priya Ramesh (newpr) I am so honored to have Shashi Bellamkonda, Social Media Director, Network Solutions, a CRT/tanaka client guest post with me today. Shashi is very well known in the DC region as a community evangelist for Network Solutions and was recently recognized as Washington’s Top-100 Tech Titans. He [...]

 

Reminder to B2B Marketers: Social Media is NOT Spectator Sport, its Contact Sport

By Priya Ramesh (@newpr) I jump-started my Monday morning helping a CRT/tanaka client with the social dilema of “to comment or not to comment” on a competitor’s blog post that calls them out openly and has received several favorable comments from third party industry experts favoring the competitor’s viewpoint. Hence the inspiration to write this post for all [...]

 

Are Your Doctors Social Media Cowboys?

By Jenn Riggle Hospitals can’t afford to let their doctors become cowboys – especially when it comes to social media. Your docs are probably eager to set up their own Facebook pages, if they haven’t already done so. But it’s important for hospital marketing departments to work with their employed docs and guide them as [...]

 

Three Telling Signs Your Agency is a Social Media Quack

By Priya Ramesh   This blog post is inspired by a conversation I had with a Senior VP of Communications at a national non-profit who is testing the social media waters and asked me, “So what are some red flags I should be looking out for while I scout around for a social media consultant [...]

 

Facebook Tips – Quick Start Guide for Business

Your business is not one of those that was an early adopter on the Facebook page front, but since last year you haven’t run into a single customer without a Facebook account. How do you enter the game? First, you must remember that a business page does not allow all of the functions that you and [...]

 
 

Going The Distance

Is social media sustainable? It has proven current value. But what is the next big thing – where will customers demand the market to meet them? Or more importantly when the “shiny” wears off – how will social media evolve to be fresh? “When an object of design is long lasting, it has two concurrent [...]

 

Social Media Is A Commitment

Last night, I attended #smcrva where @DeanHolmes talked on the topic of “Evaluating Your Content”. He showed how the message should drive the strategy. It’s not about the marketing – it’s all about the content! This is a basic concept, but often forgotten in the rush to adopt the next big trend. So if it’s [...]

 

Choosing a Celebrity to Go Social for Your Brand

Last week, Justin Bieber, the 16 year old Canadian singer who has adolescent girls and their mothers in hysteria worldwide, tweeted about his experience on Air New Zealand, our client. More than 600 people retweeted his tweet, according to Twitter Search. And likely more than 100,000 people received the message that Air New Zealand is [...]