Several weeks ago I attended a book signing event for Super Corp: How Vanguard Companies Create Innovation, Profits, Growth and Social Good. The author Rosabeth Moss Kanter (ranked by the London Times as one of the 50 most influential women in the world) paints a really interesting picture about several Fortune 100 companies who possess a deep sense of social purpose at the core of their business strategies. She really captures the zeitgeist of the 21st century good corporate citizen company. Grab a copy if you can.

I am the CEO of Changents.com, which we describe as the leading Internet platform that connects people who are taking responsibility for changing the world – Change Agents – with those who can help them. By equipping Change Agents with a robust suite of Internet storytelling and mobilization tools – aggregated in a convenient, easy-to-use toolkit – we help them tell their stories, connect with supporters around the world and rally assistance for their initiatives.

Changents specializes in developing Change Agent-driven, consumer-facing values engagement programs in partnership with good corporate citizen companies. In 2009 we partnered with Timberland – a highly-respected brand with a powerful pro-environment story to launch Earthkeeper Heroes (changents.com/earthkeepers) – a “movement” that is led bottom-up by passionate eco Change Agents whose solutions and actions are aimed at solving major environmental challenges facing the planet.

It would be great to learn more about the work of CRT/tanaka around values marketing on the Web and share some insights about we have learned over the past year.

Best,

Deron Triff

Good blog post from @MichaelWhitlow: Conscious Capitalism/CSR Creates True Fans, [link to post]

– Posted using Chat Catcher

RT @cammunications RT @MichaelWhitlow: [link to post] The Buzz Bin – Should companies have “fans?” What’s a good standard for….

– Posted using Chat Catcher

Should companies have “fans?” What’s a good standard for becoming a fan? [link to post] (via @riggr @MichaelWhitlowl)

– Posted using Chat Catcher

RT @MichaelWhitlow: [link to post] The Buzz Bin – Should coompanies have “fans?” What’s a good standard for becoming a fan.

– Posted using Chat Catcher

[link to post] The Buzz Bine – Should companies have “fans?” What’s a good standard for becoming a fan. CSR behaviors would help.

– Posted using Chat Catcher

RT @MichaelWhitlow: The Buzz Bin: Should companies have “fans?” What’s a good standard for becoming a fan? [link to post]

– Posted using Chat Catcher

RT @MichaelWhitlow: Should companies have “fans?” What’s a good standard for becoming a fan? [link to post] (The Buzz Bin)

– Posted using Chat Catcher