The Buzz Bin

Registration for the final BlogPotomac on October 23 is now open. The event promises to bring some of the old, with a heavy focus on what’s coming next in online media.

To that end, I’d like to announce three additional new speakers, each of which will discuss the evolution of online media from their unique technology’s perspective.  Each of their perspectives will shed light on next generation online media as it is evolving now, and what we as marketers and communicators should expect.

FortiusOne CEO Sean Gorman will talk about the impact location based technologies and mapping are making on the web.  With over 10 years of experience at the forefront of the geospatial revolution as a researcher, practitioner, and entrepreneur at FortiusOne, Sean recognizes both the opportunities and challenges presented by the changing Web. Sean brings insight and innovation to the next generation of the Web and seeks to enable users of both GIS and the GeoWeb with solutions that marry the best of both worlds to create actionable intelligence and grow collective knowledge.

Next up is a representative from location based social network GyPSii®, Shane Lennon, Senior Vice President, Marketing & Product Management. GyPSii® connects people, places and communities across networks and devices, from work to play to home, enabling members to share their real life experiences in the virtual world on your mobile phone and the internet. Shane is responsible for strategy, marketing, user adoption, the product portfolio at GyPSii® and is the advocate for end users and the voice of the market. 

And last but not least, the recently appointed Washington DC Director for Strategic Partnerships at Ning Peter Slutsky will be joining us. Ning provides private white label social networks for free, and now has more than 1.3 million networks on its servers. Before joining Ning, he served as the Communications Director at Progressive Strategies, LLC, a Washington, DC consulting firm specializing in new media, communications strategy and using social media tools to promote campaigns and projects aimed at building the progressive movement.

These three speakers will join our preannounced roster of speakers:

• Renowned social media chronicler Shel Israel will keynote and discuss his book Twitterville (out September 3), including the future of the red hot social network. Everyone will get a copy of his book.
• Beth Kanter, the top-ranked changeblogger, will discuss how nonprofits are using online media to innovate and affect change.
• crayonista and ace strategist Jane Quigley will discuss future Internet media forms, such as the semantic web and other new forms she’s watching

There will also be sessions on mobile applications (iPhone and traditional). Amber Naslund will return and join me as co-hostess.  We hope to see you there!