Comments on: The Case for Community Managers http://www.livingstonbuzz.com/2009/05/25/the-case-for-community-managers/ Musings and analysis on marketing, buzz and communications. Sat, 20 Mar 2010 09:24:44 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: wiredbeat2000's socialmedia Bookmarks on Delicious http://www.livingstonbuzz.com/2009/05/25/the-case-for-community-managers/comment-page-1/#comment-137111 wiredbeat2000's socialmedia Bookmarks on Delicious Mon, 07 Sep 2009 19:35:22 +0000 http://www.livingstonbuzz.com/?p=3062#comment-137111 <!--%kramer-ref-pre%-->[...] The Case for Community Managers » The Buzz Bin SAVE [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] The Case for Community Managers » The Buzz Bin SAVE [...]

]]> By: Managing ROI for Community Managers | TheLetterTwo.com http://www.livingstonbuzz.com/2009/05/25/the-case-for-community-managers/comment-page-1/#comment-109056 Managing ROI for Community Managers | TheLetterTwo.com Tue, 26 May 2009 18:07:19 +0000 http://www.livingstonbuzz.com/?p=3062#comment-109056 [...] Geoff Livingston of CRT/Tanaka points out in his blog post, "without a community manager, companies can fail to harness the many benefits organized [...] [...] Geoff Livingston of CRT/Tanaka points out in his blog post, “without a community manager, companies can fail to harness the many benefits organized [...]

]]> By: The Ticker: I Want My Twit TV, Debating Social Media Overuse, Don't Be the Anonymous PR Commenter... - mediabistro.com: PRNewser http://www.livingstonbuzz.com/2009/05/25/the-case-for-community-managers/comment-page-1/#comment-109051 The Ticker: I Want My Twit TV, Debating Social Media Overuse, Don't Be the Anonymous PR Commenter... - mediabistro.com: PRNewser Tue, 26 May 2009 17:17:01 +0000 http://www.livingstonbuzz.com/?p=3062#comment-109051 <!--%kramer-ref-pre%-->[...] Buzz Bin: The Case for Community Managers Posted by Joe | 08:34 AM | News var [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] Buzz Bin: The Case for Community Managers Posted by Joe | 08:34 AM | News var [...]

]]> By: Web Feet Integrated Marketing » Blog Archive » The Ticker: I Want My Twit TV, Debating Social Media Overuse, Don’t Be the Anonymous PR Commenter… http://www.livingstonbuzz.com/2009/05/25/the-case-for-community-managers/comment-page-1/#comment-109011 Web Feet Integrated Marketing » Blog Archive » The Ticker: I Want My Twit TV, Debating Social Media Overuse, Don’t Be the Anonymous PR Commenter… Tue, 26 May 2009 15:09:58 +0000 http://www.livingstonbuzz.com/?p=3062#comment-109011 [...] The Buzz Bin: The Case for Community Managers [...] [...] The Buzz Bin: The Case for Community Managers [...]

]]> By: Justin Thorp http://www.livingstonbuzz.com/2009/05/25/the-case-for-community-managers/comment-page-1/#comment-109008 Justin Thorp Tue, 26 May 2009 14:40:27 +0000 http://www.livingstonbuzz.com/?p=3062#comment-109008 I really enjoyed reading the report as well (and I'm not just saying that because I'm quoted in it). ;-) One of the messages that I took away from the report, which is also something that I've found to hold true in my day job, is the importance of having someone who'll manage the relationships for your company. You want someone who's going to continue to engage with your customers over time and make sure that they're always getting an exceptional experience. I'd recommend reading Tara Hunt's book the Whuffie Factor. It talks alot about the notion of whuffie or social capital. This notion that your reputation is a currency that you hold with the other person. When folks ask me about whether or not they should have a community manager, I ask "You have someone who manages your financial capital don't you? Why wouldn't you have someone who manages your social capital? It's just as important." I really enjoyed reading the report as well (and I’m not just saying that because I’m quoted in it). ;-)

One of the messages that I took away from the report, which is also something that I’ve found to hold true in my day job, is the importance of having someone who’ll manage the relationships for your company. You want someone who’s going to continue to engage with your customers over time and make sure that they’re always getting an exceptional experience.

I’d recommend reading Tara Hunt’s book the Whuffie Factor. It talks alot about the notion of whuffie or social capital. This notion that your reputation is a currency that you hold with the other person.

When folks ask me about whether or not they should have a community manager, I ask “You have someone who manages your financial capital don’t you? Why wouldn’t you have someone who manages your social capital? It’s just as important.”

]]> By: Your page is now on StumbleUpon! http://www.livingstonbuzz.com/2009/05/25/the-case-for-community-managers/comment-page-1/#comment-108940 Your page is now on StumbleUpon! Tue, 26 May 2009 03:14:30 +0000 http://www.livingstonbuzz.com/?p=3062#comment-108940 <!--%kramer-ref-pre%-->[...] Your page is on StumbleUpon [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] Your page is on StumbleUpon [...]

]]> By: Marshall Kirkpatrick http://www.livingstonbuzz.com/2009/05/25/the-case-for-community-managers/comment-page-1/#comment-108938 Marshall Kirkpatrick Tue, 26 May 2009 03:00:12 +0000 http://www.livingstonbuzz.com/?p=3062#comment-108938 Thanks for the thoughtful review, Geoff. I especially appreciate your including points of disagreement. I actually think you're right about Twitter - it's not an effective broadcast method. I think it's better for biz dev and market monitoring than for straight up marketing. I should have gone into detail about that. Re company blogs, I should read your post about company blogs in more detail than I'm able to right now. I think it's an important place to make announcements at the very least. Thanks again for sharing these thoughts with your readers, I appreciate it. Thanks for the thoughtful review, Geoff. I especially appreciate your including points of disagreement. I actually think you’re right about Twitter – it’s not an effective broadcast method. I think it’s better for biz dev and market monitoring than for straight up marketing. I should have gone into detail about that. Re company blogs, I should read your post about company blogs in more detail than I’m able to right now. I think it’s an important place to make announcements at the very least.

Thanks again for sharing these thoughts with your readers, I appreciate it.

]]> By: What do I need to know about being a community manager? What do executives need to know? - Jobs in Social Media http://www.livingstonbuzz.com/2009/05/25/the-case-for-community-managers/comment-page-1/#comment-108930 What do I need to know about being a community manager? What do executives need to know? - Jobs in Social Media Tue, 26 May 2009 01:07:32 +0000 http://www.livingstonbuzz.com/?p=3062#comment-108930 <!--%kramer-ref-pre%-->[...] Discussions Geoff Livingston just pointed to this community manager whitepaper. I thought it could add to the discussion [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] Discussions Geoff Livingston just pointed to this community manager whitepaper. I thought it could add to the discussion [...]

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