Comments on: Literally, Naked Transparency!

By: Air New Zealand Nothing To Hide

Air New Zealand Nothing To Hide — Fri, 30 Oct 2009 19:33:37 +0000

[...] Literally, Naked Transparency! » The Buzz Bin says: May 21, 2009 at 11:33 pm [...]

By: Leo Bottary

Leo Bottary — Sat, 23 May 2009 20:09:40 +0000

Thanks for sharing Geoff. I’d like to know the extent of the airline’s commitment to this effort – surely it wouldn’t be a secret;-)

By: MalcolmOutLoud

MalcolmOutLoud — Sat, 23 May 2009 00:54:54 +0000

I exploit Air New Zealand’s outrageous customer service in my book ‘SMASH the Competition’, out end of June 2009. Air New Zealand handles the details in such a way, that they make the ordinary into something special. They seem to facilitate the details with ease in a very natural way that you immediately sense their authenticity. The eye contact, the body language and the speed at which they move all tell you that you’re in for a WOW experience. Now that’s what I’m talking about. They actually make that long flight seem like a short one.

By: Richard Becker

Richard Becker — Fri, 22 May 2009 17:08:11 +0000

Interesting clip. I suppose it really depends on how it resonates with the audience on whether or not it can be considered successful, which would trump any creative critiques.

I like it when you talk about transparency though. I chuckle every time I think of communicators thinking they ever controlled the message. On the contrary, they never controlled it. The only difference today is that its much more apparent that they didn’t control it because consumer are always ready to remind them of that.

Best,
Rich

By: Literally, Naked Transparency! - James Poling - FriendFeed

Literally, Naked Transparency! - James Poling - FriendFeed — Fri, 22 May 2009 16:18:47 +0000

[...] FriendFeed James Poling Literally, Naked Transparency! – http://www.livingstonbuzz.com/2009... 18 minutes ago from Google [...]

By: With “Nothing To Hide”, Air New Zealand Lets It All Hang Out | Open The Dialogue

Thu, 21 May 2009 22:19:27 +0000

[...] Livingston laments that corporate “communicators are so afraid of losing control of the message, of people [...]

By: Ken Yeung

Ken Yeung — Thu, 21 May 2009 15:35:03 +0000

It’s an interesting video to display the transparency that the airline has about its fares. So glad that that they can bare to expose themselves out there to the press and everyone. But looking back at this video, I probably wouldn’t have know it was about transparency until later on when they say they have nothing to hide about their fares.