Comments on: Thoughts on Measurement

By: sheye's metrics Bookmarks on Delicious

sheye's metrics Bookmarks on Delicious — Wed, 28 Oct 2009 19:19:26 +0000

[...] Thoughts on Measurement » The Buzz Bin SAVE [...]

By: Copywrite, Ink.: Measuring Communication, Cost Part 3

Copywrite, Ink.: Measuring Communication, Cost Part 3 — Mon, 20 Apr 2009 05:53:07 +0000

[...] others. It’s the kind of cost consideration you might not find in Geoff Livingston’s otherwise fine post on communication measurement. Firms that consider this cost will know which outcomes to measure and [...]

By: Resources for Faking Your Way Through Social Media Metrics | Network Solutions - Small business conversations and working together for small business success

Tue, 14 Apr 2009 23:38:38 +0000

[...] the other side (well, on another side), is Geoff Livingston’s “Thoughts on Measurement,” which says that social media measurement isn’t that hard, if you start by looking at [...]

By: Beth Kanter

Beth Kanter — Tue, 14 Apr 2009 13:40:09 +0000

This post is right on! Numbers alone are meaningless unless you use them to help you harvest insights. To do that, you need reflection questions and look at qualitative data.

Many more thoughts on measurement and ROI here:
http://beth.typepad.com/beths_blog/roi/

By: KDPaine's PR Measurement Blog: Great discussion going on about Social Media Measurement

Mon, 13 Apr 2009 17:50:29 +0000

[...] Great discussion going on about Social Media Measurement Thoughts on Measurement » The Buzz Bin. [...]

By: RSSmeme | Stories Published 1 hours ago with at least 0 shares

RSSmeme | Stories Published 1 hours ago with at least 0 shares — Mon, 13 Apr 2009 16:06:46 +0000

[...] Thoughts on Measurement » The Buzz Bin (3) share digg 45 minutes ago permalink Shared by David Alston (22) Marcel LeBrun (26) Sonny Gill (27) Comment View comments [...]

By: Chuck Hemann

Chuck Hemann — Mon, 13 Apr 2009 15:57:26 +0000

Geoff – a great post and I am glad more people are talking about it. As you noted, there’s plenty of value in evaluating the qualitative aspects of a campaign. However, something about the terms, “measurement” and “ROI” conjures up images of advanced statistical formulas that give PR/marketing pros a headache.

I think the other critical point that you make is that if you have created a sound strategy with MEASURABLE desired outcomes than the measurement portion should be easy. Unfortunately, this step is often neglected/overlooked when companies began a communications campaign.

Great thoughts, Geoff!

By: Ari Herzog

Ari Herzog — Mon, 13 Apr 2009 15:53:07 +0000

I’d argue it’s more important to run metrics BEFORE one launches a campaign than after. If you include measurement as part of the long-term strategy development by running benchmarks and comparing statistics of either past/current campaigns you run or against comparable metrics of other organizations and their campaigns, your next campaign will have a higher statistic of success.

By: Sonny Gill

Sonny Gill — Mon, 13 Apr 2009 15:42:51 +0000

You nailed it with “don’t let numbers drive measurement.”

Rating campaigns or performance solely on numbers isn’t the key but seeing how many positive conversations come from x number of people helps tell a much bigger story. It may seem like ‘intangibles’ to some people, but the ability to monitor these things are there – just have to think outside of the box a bit.

Great reminders here, Geoff.

By: Stuart Foster

Stuart Foster — Mon, 13 Apr 2009 15:32:16 +0000

Sticking to a plan for measurement can be hard, especially in SM, where the things to measure aren’t necessarily clearly defined. But it is absolutely necessity. You have to follow through with your plan for measurement, like Amber said.

I think I need to take this concept and tattoo it to my forehead.