The Buzz Bin

The race for the final BlogPotomac session is actually turning into a competitive back and forth with Levick beating out popular bloggeratti David Armano,  Kaitlyn Wilkins and Doug Meacham. There is also a dark horse candidate in TMG Strategies.  Voting closes on Friday, COB so please visit the crowdsourcing page and choose your preferred final BlogPotomac session. 

Don’t forget to register for our June 12 marketing unconference. 50% of tickets have already been spoken for and we are 11 weeks out.

1) BulletProofing Your Brand-Integrating Off and Online Strategies in the Digital Space 

When crisis strikes in the Digital Age, the news cycle can impact your brand in a matter of minutes. At times like these, what you do next will determine success or failure in the Court of Public Opinion.
In an environment where innuendo parades as truth and misinformation can spread like wildfire, how can companies, organizations, and individuals protect their reputations and bulletproof their brands when critics levy attacks online?

Aschair of Levick Strategic Communications’ Digital Media Practice, Dallas Lawrence – who leads a team that provides high-profile corporate, government, and non-profit clients with effective online reputation management and social media engagement programs – will provide answers to these and other essential questions.

Mr. Lawrence – the designer and co-author of Levick’s PR blog, Bulletproof – will also discuss the dos and don’ts of blogger engagement, social media best practices, and how to integrate off and online strategies to best protect a reputation or brand in the digital space when it comes under fire.

2) Social Karaoke: Using Offline Interactions to Strengthen Your Brand Online 

Social Karaoke: Using Offline Interactions to Strengthen Your Brand Online
With…
* David Armano (Logic+Emotion)
* Kaitlyn Wilkins (VP of Digital Strategy, Ogilvy’s 360 Digital Influence)
* Doug Meacham (Multi-Channel Retail consultant, IBM)
How can offline interactions and events help strengthen your client’s brand, your corporate brand or your personal brand in the social media space? Join David, Kaitlyn and Doug as they discuss best practices for planning and executing offline experiences that create buzz online and deliver results against your social media objectives. (Karaoke to follow. For real.)

3) Effective Use of Social Media in a Crisis 

Companies are trying to understand how to use social media tools to engage with their audiences, especially during times of crisis. In this session, Gayle Weiswasser, VP at TMG Strategies, will explore ways to use social media in crisis situations, such as rapid response, social media newsrooms, and blogger outreach.