Who wants to be a social media expert? Kipp Bodnar of Digital Capitalism believes nobody should want to be a social media expert. He argues that “all media is quickly becoming social, meaning the idea of a social media expert is far to general.” Instead, Kipp encourages people to “fill a niche within the broader social media industry.” Check out his video about the subject and provide your insights as well.
Rick Klau, a Blogger team member at Google, shares some lessons Blogger learned as a brand on Twitter. In his personal blog, tins, Rick highlights eight lessons including consistency, asking questions, and enduring negative feedback. Read the rest of the lessons and provide insights on what you’ve learned using Twitter.
Do you need directions on how to search the social web? Well, the Robin Broitman of the Interactive Insights Group offers a list of social search tools that enable searches across multiple social media outlets, blogs, micro-blogs and social bookmarking. The post also includes tools for searching conversations, brand monitoring as well as other “how to” posts for finding information. This is definitely one to bookmark and share!
Rebecca Thorman says, “Stop writing about social media.”In her blog Modite, Rebecca encourages bloggers to start using tools instead of discussing what tools are. She also distinguishes innovators from observers and dares people to interrupt conversations rather than join conversations. Read Rebecca’s post for her four steps to escaping the social media wagon.
Nick Gonzales reports that Birmingham City University is now offering a one year masters degree in social media! The course will teach students how to use social networking sites such as Facebook and Twitter. Blogs and podcasts will also be a focus for the course. Go to Social Media News to see the Jon Hickman’s video (the course convener) to learn more about the class.
Thanks for the link. I’m looking forward to visiting the other posts as well, particularly the first one :)
Rebecca – Thank you! Your post was very thought provoking and I look forward to reading more. =)
Marinel,
Thank you for mentioning my post it is very kind of you. I think this is a really hot topic now because we are seeing so much attention being paid to emerging media. To me this is the prime opportunity to find a niche and be great at it.
Kipp – Very interesting perspective. I agree that now is a prime time for the social media savvy to develop their interests and to really engage their individual niche communities. Thanks for your post and your video!