The Buzz Bin

User-generated content and conversation is the driving force behind the evolution of Web 2.0. Keeping up on what’s being said and by who is a demanding, important task. Enter Samepoint.com.

This tool seeks out the continuous stream of online discussions, converting them into permanent web pages. SamePoint then aggregates these conversations in a single location. It also provides a tag cloud for each article, and offers searches for all social mentions or particular categories.

“We feel the breath and depth of sources we’re mining, combined with the ability to parse results by social media type, [and] our unique search result features are helping to make us the number one site for online reputation management searches,” says Richard Krueger, Chief Conversations Officer.

Buzz Meter Ranking: 2 out of 4 Buzz Bees

Positive: Frequently, standard search engines do not find user-generated conversations, as they are dynamic and constantly evolving. Samepoint provides a useful way to follow the conversation in a centralized location, and makes it easier to know what’s being said, track top influencers, and participate. Additionally, the real-time search results and the Q&A section keep you on top of the conversation. Also useful, the positive/negative words mention provides a basic level of a conversation’s sentiment, and each article’s large tag cloud saves time by providing users with an overview of the article’s topic before reading it in full.

Negative: Samepoint is still in beta form. It does not search all social sites and does not pickup all conversations in the sites it does search. Therefore, results are not comprehensive. Additionally, other monitoring sites evaluate relative social performance, and real-time analytics on searches, a useful feature not found on Samepoint.

Conclusion: Given the growing demand for tracking online conversations and reducing spam, the competition among social search engines is growing. Socialpoint is user friendly and beneficial; as it refines its searches it will become an even more valuable Web 2.0 tool.