Comments on: Influencers: A Discussion about the Law of the Few

By: Measuring Cross-Channel Campaigns with Multimodal Input

Measuring Cross-Channel Campaigns with Multimodal Input — Thu, 04 Feb 2010 16:57:31 +0000

[...] scale than any subset of active users could ever proliferate (no matter how much you subscribe to The Law of the Few, which, stated by Malcolm Gladwell, finds that the success of any kind of social epidemic is [...]

By: The Web Outside » Blog Archive » How to Measure a Place-Based Cross-Channel Campaign, Part II

Wed, 30 Dec 2009 20:42:16 +0000

[...] Now calculate the out-of-home spreadability and brand identification piece that’s happening here on a much larger scale than any subset of active users could ever proliferate (no matter how much you subscribe to The Law of the Few). [...]

By: ???????_Law of the Few?ô???

???????_Law of the Few?ô??? — Tue, 29 Dec 2009 14:36:29 +0000

[...] [...]

By: msamayoa's Network on Delicious

msamayoa's Network on Delicious — Mon, 12 Oct 2009 16:34:21 +0000

[...] Influencers: A Discussion about the Law of the Few » The Buzz Bin SAVE [...]

By: Twitter Blog » Os fantasmas do Twitter

Twitter Blog » Os fantasmas do Twitter — Tue, 31 Mar 2009 14:33:26 +0000

[...] e instituições focadas na disseminação mediática das suas ideias e projectos, porque “often a social media groundswell takes time as opposed to a flash flood of media hits. >For organizational social media, this means targeting credible contacts that have the right [...]

By: links for 2009-03-28 at DeStructUred Blog

links for 2009-03-28 at DeStructUred Blog — Sun, 29 Mar 2009 02:02:38 +0000

[...] Influencers: A Discussion about the Law of the Few » The Buzz Bin (tags: socialmedia socialnetworking social-media bloggers blog marketing article socialnetworks influence) [...]

By: Dissecting the Influencer Label

Dissecting the Influencer Label — Wed, 25 Mar 2009 23:43:58 +0000

[...] Dissecting the Influencer Label March 25, 2009 3:37 PM CST [...]

By: Paul Bove

Paul Bove — Tue, 24 Mar 2009 21:50:16 +0000

Geoff, thanks for adding this line: “The truth is that you really don’t know what’s going to create the ultimate viral campaign.” I swear, if one more person at work says, “Let’s create a viral campaign” somebody is going to get shot (not literally :) I agree that a certain level of WOM is the key to any campaign, whether new/social/digital media, print, TV, whatever. I have my group of influencers (friends and trusted cohorts) and when they talk, I’ll take notice.

By: Jackson

Jackson — Tue, 24 Mar 2009 08:51:40 +0000

So true. Thanks for the refresher. The book plays well into Jeff Jarvis’s new book: What Would Google Do? (#WWGD).

By: Sarah

Sarah — Mon, 23 Mar 2009 17:21:13 +0000

Geoff, found you on twitter. Don’t even know how. Great article. I love love love “The Tipping Point”. Have you tried “Blink” yet? Anyway, placed this up on Digg, you’re a great writer, good luck!