The Buzz Bin

Considering Coke’s social media presence, Lisa Barone reminds readers of the significant influence that brand ambassadors have. Lisa says, “…there is hope for big brands looking to succeed in social media. You don’t have to spam the damn thing to death, after all!” Visit Outspoken Media for more details on Coke’s social media successes in leveraging brand evangelists.

The Spotlight Ideas blog posted a list of 100 top social media blog posts. The list spans a cross section of the social media blogs and covers blogging, strategy, social networking, tools, and more. Eamon’s post highlights top content since early 2008.

Many companies want the benefits of social media, but don’t feel they have the time to devote to it. Robin Broitman’s post on Interactive Insights Group will help. Robin has “put together a comprehensive list of articles with great advice, tips and tools to help you be more productive and efficient when using social media.”

Ted Cuzzillo of TDWI says, “Social media has opened a new kind of conversation full of expression and relevance that’s changing CRM.” The conversation is changing, and listening to customers is growing increasingly easier and becoming more important. However, “The hard part is that they have to marry the data gathered from these new sources with data gathered in more traditional ways.”

“Having 5,000 Twitter followers and 200 that actually converse with you is not nearly as impressive as having 500 Twitter followers and almost all 500 that converse with you,” says Eric Pratum. Eric suggests that there are no measurement tools that show the true value of a social media influencer’s importance, and he wonders if we’re overlooking “powerful people in social media” because of their status. Visit EricPratum for his complete thoughts.