Badges are often used to promote events or show affiliations to group or campaigns. Everywun is a new movement that enables people to support great causes with the use of social media. It supports five different types of causes: animals, environment, education, health and poverty.
Everywun uses credits as their form of currency. Upon registration, you receive 100 credits. The more credits you earn, the more you can spend in the Everywun store. There, you can redeem those credits for the impact you want to make, i.e. planting a tree. Actions you can take to support your causes are adding a badge to your Facebook, blog or website; answering trivia questions about your favorite cause, invite friends to join the Everywun Community, participate in a volunteer event, and join the Everywun Volunteer Team as a Campus or Community Leader. For every click on your badge, a donation is made by a corporate sponsor of Everywun.
This philanthropic movement also calls businesses to take action. According to Everywun, 85% of Americans change brands to brands if they are affiliated with a nonprofit. Additionally, 70% of Everywun’s profits are donated to charity!
Buzz Meter Ranking: 4 out of 4 Buzz Bees
Positive: This movement encourages everyone to be philanthropic – regardless of age. Both individuals and organizations can use this tool to help support causes near and dear to their hearts for free. The different types of actions make philanthropy even more fun and provides a platform for learning about the different causes.
Negative: Everywun only focuses on five types of causes and selects nonprofits based on CharityNavigator.org. If your charity is not registered on the site or has low visibility, chances are it won’t be in the Everywun Store.
Conclusion: A great movement for philanthropy. Many people feel like they have to hold back or stop supporting their causes because of the current economy. Everywun shuts any excuses for not giving and allows people a fun alternative to support causes through promotion, word-of-mouth and volunteering. Everywun uses social media for social good and I encourage you to do the same.
It’s good to see social media used for social causes. Creating buzz for a social cause via social media outlets is certainly not new, but I am often suprised I don’t see more of this. Using badges to promote word-of-mouth seems to be an effective tool.
I wish Everywun success …
-JMGrass
Jeff – I agree! Thanks for your insight.