“Did Skittles Skidaddle the Social Media World?” asks Rob Longert. Skittles, by using its homepages to track real time Skittles conversations happening on Twitter, has become a hot topic on the popular microblogging site. Rob goes further, pointing out the multiple components of Skittles’ social media campaign, and considering the “stunt” from a PR perspective. Visit, PepperDigital for more details about this innovative case study, and let the community know what you think about the campaign.
Danny Brown has an interesting idea to better utilize the intelligence and experience of the traditional communications professional as communications begins to shift to new media. Danny says, “Younger people know social media but don’t have business experience. Older people have that business experience but don’t necessarily have the social media knowledge.” He believes that partnerships between the two generations would greatly benefit both groups. What do you think?
Eric Enge of Search Engine Land has a thoughtful post on how social media can benefit SEO beyond simply increasing inbound links. According to Eric, social media will have an even increasing influence on search engine ranking signals, in no small part because it is self policing. Eric says, “Companies that understand how to use social media services as part of a broader PR strategy will get an early first mover advantage over their competition.”
ClickZ’s Shane Atchison says the old quantitative measurement rules of broadcast media no longer apply. Shane says that the short term, transactional analytics are becoming less important with new media because they don’t fully measure its greatest value: generating new ideas and business intelligence.
Michael Gass also has an opinion on social media analytics; he says, “One of the reasons social media is growing in popularity is that it is more measurable than traditional media.” On Fuel Lines, Michael provides his readers with tips on how to meet their objectives including best practices on measuring blog analytics, how to compare blogs to each other, and using Twitter and other social media tools.
What do you believe to be “the greatest challenge facing online media today”? On David Henderson’s blog, he believes that the root problem is the social web’s lack of credibility. When people post self-serving propaganda it corrupts social media, causing people to question its authenticity and transparency, hurting its credibility. Do you agree? What can be done about it?
Mike, thanks for the link back and contributing to our convo. Much appreciated.