
This post may seem a little bit off the beaten path, but as one of the leading marketing blogosphere outposts from the Capitol Region, it seemed appropriate to shed a little light on a once in a lifetime phenomenon happening here. The Obama inauguration is transforming DC into a gigantic celebration similar to a New Orleans Mardi Gras or a New Year in the Big Apple.
This will be my fifth inauguration since moving to the district in 1992 (I’ve live here for 16 of the last 17 years), and none of them have been as celebratory as this one. Longer term residents, including some who saw Kennedy inugurated, say that this is a completely unique event.
Consider the parties. The usual events — dubbed inaugural balls — feature several black tie parties. This year, in addition to the ten official inaugural sponsored balls, wide swaths of congressional delegations, political bodies and special interests are throwing their own balls and parties. Further, the District has passed a temporary waiver on late night bar hours for the four-day festivus weekend.
It’s to the point that the city will pretty much shut down next Tuesday for security reasons as 1-3 million visitors flood the National Mall to witness the 44th president taking his vows. We actually are closing for the four day inaugural weekend as the preceding Monday is MLK day, a federal holiday, and most of LComm lives across the bridges and could not come to work on inauguration Tuesday anyway.
I will be attending my first ball on Sunday night, the Lincoln 2.0 ball sponsored by the District of Columbia. This one is particularly fitting as the inauguration has taken on the Lincoln theme, celebrating the other famous president from Illinois. Lincoln 2.0 is being held at the same place as Abraham Lincoln’s 1865 Inaugural Ball, what is known today as the Smithsonian American Art Museum.
Then there are the floods of celebrities and performers coming in to witness history. It may as well be Oscar night!

Every administration seems to affect the city (Washington Post’s Linda Davidson photo shows Obama visiting Washington institution Ben’s Chili Bowl). The Bush I years were conservative yet solid. The Clinton years, well, they were wild, but open, fun, and sometimes contentious. The Bush II years were just downright repressive at times. I’ll never forget driving across the Key Bridge months after 9-11 and seeing a tank pointing its canon across the bridge from Georgetown.
Like the rest of the country, Obama’s win seems to have set off a sigh of relief in DC. And one hell of a big inauguration party. Only time will tell how the cultural feel of the city will change, but until then all eyes are on O.
What about your neck of the woods? Any special inaugural activities planned?








You know, Geoff, I really enjoyed the read.
What a difference the tone in leadership can make.
All the best,
Rich
Geoff: I don’t know if I missed it in an earlier posting, but the “Call to Service” for January 19 by the President-Elect is something special as well, all about leadership and commitment from the top. Here is the link to the main website helping focus attention on service and featured service organizations.
http://usaservice.org/page/content/calltoservice/
http://usaservice.org/page/content/opportunities/