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	<title>Comments on: Work Ethic 1.0: Good Stewardship</title>
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	<link>http://www.livingstonbuzz.com/2008/12/22/work-ethic-10-good-stewardship/</link>
	<description>Musings and analysis on marketing, buzz and communications.</description>
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		<title>By: Tim Staines</title>
		<link>http://www.livingstonbuzz.com/2008/12/22/work-ethic-10-good-stewardship/comment-page-1/#comment-75308</link>
		<dc:creator>Tim Staines</dc:creator>
		<pubDate>Fri, 26 Dec 2008 18:11:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.livingstonbuzz.com/?p=2277#comment-75308</guid>
		<description>Hi Geoff,

I started reading Buzz Bin after @wilreynolds twittered about a different post earlier today. I really like this post because it highlights the largest contributor to American decline over the last 50 years, at least from my perspective. Somehow we have lost our strong work ethic, the single most important factor for our success from the revolution to World War II. 
Disclaimer: Some people do need the social programs and rules that are alluded to below; I&#039;m not suggesting that we remove them altogether. They just need to be tightened up.
Everyone feels entitled to this or that, and no one wants to work for it. There are so many programs for people to &quot;take advantage of&quot; and so many rules that protect people from the consequences of negligence these days. It&#039;s actually a difficult decision to take the other path and work hard for yourself when you know you don&#039;t need to.
We are actually &quot;supplementing&quot; ourselves out of an increasingly competitive global market with this attitude and these legislated rewards for indifference.
Considering this: http://hypertextbook.com/facts/2006/MateNagy.shtml why do we reward people for doing less?
In summary, I think we&#039;re legislating our work ethic attitudes by providing protection for poor work ethic and social programs that encourage people not to work.</description>
		<content:encoded><![CDATA[<p>Hi Geoff,</p>
<p>I started reading Buzz Bin after @wilreynolds twittered about a different post earlier today. I really like this post because it highlights the largest contributor to American decline over the last 50 years, at least from my perspective. Somehow we have lost our strong work ethic, the single most important factor for our success from the revolution to World War II.<br />
Disclaimer: Some people do need the social programs and rules that are alluded to below; I&#8217;m not suggesting that we remove them altogether. They just need to be tightened up.<br />
Everyone feels entitled to this or that, and no one wants to work for it. There are so many programs for people to &#8220;take advantage of&#8221; and so many rules that protect people from the consequences of negligence these days. It&#8217;s actually a difficult decision to take the other path and work hard for yourself when you know you don&#8217;t need to.<br />
We are actually &#8220;supplementing&#8221; ourselves out of an increasingly competitive global market with this attitude and these legislated rewards for indifference.<br />
Considering this: <a href="http://hypertextbook.com/facts/2006/MateNagy.shtml" rel="nofollow">http://hypertextbook.com/facts/2006/MateNagy.shtml</a> why do we reward people for doing less?<br />
In summary, I think we&#8217;re legislating our work ethic attitudes by providing protection for poor work ethic and social programs that encourage people not to work.</p>
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		<title>By: Lisa Kelly</title>
		<link>http://www.livingstonbuzz.com/2008/12/22/work-ethic-10-good-stewardship/comment-page-1/#comment-74828</link>
		<dc:creator>Lisa Kelly</dc:creator>
		<pubDate>Tue, 23 Dec 2008 20:07:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.livingstonbuzz.com/?p=2277#comment-74828</guid>
		<description>Geoff,

Great post.  I think Rotary International has put it succinctly in its 4-Way Test:
1.  Is the the TRUTH?
2.  Is it FAIR to all concerned?
3.  Will it build GOODWILL and BETTER FRIENDSHIPS?
4.  Will it be BENEFICIAL to all concerned?

Wouldn&#039;t the world be a better place if we used the 4-Way Test in all aspects of our lives?!

Happy Holidays.</description>
		<content:encoded><![CDATA[<p>Geoff,</p>
<p>Great post.  I think Rotary International has put it succinctly in its 4-Way Test:<br />
1.  Is the the TRUTH?<br />
2.  Is it FAIR to all concerned?<br />
3.  Will it build GOODWILL and BETTER FRIENDSHIPS?<br />
4.  Will it be BENEFICIAL to all concerned?</p>
<p>Wouldn&#8217;t the world be a better place if we used the 4-Way Test in all aspects of our lives?!</p>
<p>Happy Holidays.</p>
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		<title>By: Communicators Anonymous: Choosing the path of humility</title>
		<link>http://www.livingstonbuzz.com/2008/12/22/work-ethic-10-good-stewardship/comment-page-1/#comment-74805</link>
		<dc:creator>Communicators Anonymous: Choosing the path of humility</dc:creator>
		<pubDate>Tue, 23 Dec 2008 18:02:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.livingstonbuzz.com/?p=2277#comment-74805</guid>
		<description>&lt;!--%kramer-ref-pre%--&gt;[...] stumbled across a post about grace. That same day in my Reader, I devoured The Buzz Binn article on being a good steward. (I must admit the graphic in the latter post has always fired me [...]&lt;!--%kramer-ref-post%--&gt;</description>
		<content:encoded><![CDATA[<p><a href="http://dev.wp-plugins.org/wiki/Kramer"><img src="http://www.livingstonbuzz.com/nfs/c02/h08/mnt/28447/domains/livingstonbuzz.com/html/wp-content/plugins/kramer/kramer.php?kramer=gif-icon" class="technorati-balloon" alt="Kramer auto Pingback" style="border:0;" /></a>[...] stumbled across a post about grace. That same day in my Reader, I devoured The Buzz Binn article on being a good steward. (I must admit the graphic in the latter post has always fired me [...]</p>
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		<title>By: Jeffrey Levy</title>
		<link>http://www.livingstonbuzz.com/2008/12/22/work-ethic-10-good-stewardship/comment-page-1/#comment-74662</link>
		<dc:creator>Jeffrey Levy</dc:creator>
		<pubDate>Tue, 23 Dec 2008 02:51:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.livingstonbuzz.com/?p=2277#comment-74662</guid>
		<description>I must&#039;ve missed the entire personal branding thing.  Maybe because I&#039;m too old at 41. ;)

But the work ethic point is solid and there&#039;s a reason it&#039;s lasted a long, long time.

Anyway, in the interest of helping move the baton, here are three tenets my father passed on to me.  I think they mesh with and reflect yours quite well:
1) Always do your tasks well, not matter how &quot;minor.&quot;  You never know who you&#039;ll impress.
2) Make your own luck.  #1 is a big part of that.  When people say opportunities fell out of the sky, it&#039;s usually because they put themselves in a position to have them fall.
3) Find a job you love, and you&#039;ll never have a day of work in your life.  This might seem to be a personal branding statement, but in fact it&#039;s about knowing what moves you and chasing it, even through what others might say is beneath you, treating others with respect, and not always going for what pays the most.</description>
		<content:encoded><![CDATA[<p>I must&#8217;ve missed the entire personal branding thing.  Maybe because I&#8217;m too old at 41. ;)</p>
<p>But the work ethic point is solid and there&#8217;s a reason it&#8217;s lasted a long, long time.</p>
<p>Anyway, in the interest of helping move the baton, here are three tenets my father passed on to me.  I think they mesh with and reflect yours quite well:<br />
1) Always do your tasks well, not matter how &#8220;minor.&#8221;  You never know who you&#8217;ll impress.<br />
2) Make your own luck.  #1 is a big part of that.  When people say opportunities fell out of the sky, it&#8217;s usually because they put themselves in a position to have them fall.<br />
3) Find a job you love, and you&#8217;ll never have a day of work in your life.  This might seem to be a personal branding statement, but in fact it&#8217;s about knowing what moves you and chasing it, even through what others might say is beneath you, treating others with respect, and not always going for what pays the most.</p>
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		<title>By: Liz</title>
		<link>http://www.livingstonbuzz.com/2008/12/22/work-ethic-10-good-stewardship/comment-page-1/#comment-74610</link>
		<dc:creator>Liz</dc:creator>
		<pubDate>Mon, 22 Dec 2008 15:29:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.livingstonbuzz.com/?p=2277#comment-74610</guid>
		<description>Ugh, I was disappointed not to see the term &quot;personal branding&quot; on the NY Times Buzzwords of 2008. I was hoping that ridicule would force people to abandon the concept which, to me, is self-absorbed, superficial in content, and personality-driven. Ultimately, something that is only of value to that &quot;person&quot;. Next on my to-read list is Lucas Conley&#039;s Obsessive Branding Disorder. 

I&#039;ll refrain from making blanket statements about the work ethic of millennials as then I&#039;ll sound like the cranky lady yelling at the kids to get off my lawn. There were slackers in my day just like there are today. 

As soon as they move out of their parents&#039; house, have kids &amp; a mortgage to pay, that sense of entitlement will be shattered by the realities of having to pay their own way through life. It&#039;s part of the passage that middle- &amp; upper-class kids college-educated kids go through in their 20s. It was just shorter for those of us whose parents refused to bail us out of every financial problem we encountered.

I think kids only feel that sense of entitlement if their parents place no demands on them and make them the center of their universe. It&#039;s not a bad thing to not have all of your needs fulfilled. And it&#039;s no surprise that a huge percentage of successful entrepreneurs are immigrants or the children of immigrants. Success isn&#039;t (or shouldn&#039;t be!) handed to you, you have to be hungry for it.</description>
		<content:encoded><![CDATA[<p>Ugh, I was disappointed not to see the term &#8220;personal branding&#8221; on the NY Times Buzzwords of 2008. I was hoping that ridicule would force people to abandon the concept which, to me, is self-absorbed, superficial in content, and personality-driven. Ultimately, something that is only of value to that &#8220;person&#8221;. Next on my to-read list is Lucas Conley&#8217;s Obsessive Branding Disorder. </p>
<p>I&#8217;ll refrain from making blanket statements about the work ethic of millennials as then I&#8217;ll sound like the cranky lady yelling at the kids to get off my lawn. There were slackers in my day just like there are today. </p>
<p>As soon as they move out of their parents&#8217; house, have kids &amp; a mortgage to pay, that sense of entitlement will be shattered by the realities of having to pay their own way through life. It&#8217;s part of the passage that middle- &amp; upper-class kids college-educated kids go through in their 20s. It was just shorter for those of us whose parents refused to bail us out of every financial problem we encountered.</p>
<p>I think kids only feel that sense of entitlement if their parents place no demands on them and make them the center of their universe. It&#8217;s not a bad thing to not have all of your needs fulfilled. And it&#8217;s no surprise that a huge percentage of successful entrepreneurs are immigrants or the children of immigrants. Success isn&#8217;t (or shouldn&#8217;t be!) handed to you, you have to be hungry for it.</p>
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		<title>By: Alex, aka Socialbutterfly</title>
		<link>http://www.livingstonbuzz.com/2008/12/22/work-ethic-10-good-stewardship/comment-page-1/#comment-74609</link>
		<dc:creator>Alex, aka Socialbutterfly</dc:creator>
		<pubDate>Mon, 22 Dec 2008 15:21:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.livingstonbuzz.com/?p=2277#comment-74609</guid>
		<description>All in all, I think this is a great post. However, to play devil&#039;s advocate for a second, I know people that span the lifespan who have good work ethics and those that do not. Maybe it&#039;s that I fall in the &quot;millennial&quot; demographic, but people calling us out all the time is a tad unfair...same goes for other blanket statements about other ages too. Personally, I&#039;ve had at least one job since 6th grade, and in 6th grade, I had two jobs. One of which was being a dishwasher at a restaurant for $4 an hour that I did happily and thoroughly. I think the attitude ones brings to a job or task greatly impacts your success, what you can learn and the type of relationships you&#039;ll forge with others. Thus, my long-winded point, is that there are always exceptions to the rule, and that even as I read this post, I too did a personal assessment....I think it&#039;s a good reminder for all. 

Cheers and Happy Holidays to the Buzz Bin!</description>
		<content:encoded><![CDATA[<p>All in all, I think this is a great post. However, to play devil&#8217;s advocate for a second, I know people that span the lifespan who have good work ethics and those that do not. Maybe it&#8217;s that I fall in the &#8220;millennial&#8221; demographic, but people calling us out all the time is a tad unfair&#8230;same goes for other blanket statements about other ages too. Personally, I&#8217;ve had at least one job since 6th grade, and in 6th grade, I had two jobs. One of which was being a dishwasher at a restaurant for $4 an hour that I did happily and thoroughly. I think the attitude ones brings to a job or task greatly impacts your success, what you can learn and the type of relationships you&#8217;ll forge with others. Thus, my long-winded point, is that there are always exceptions to the rule, and that even as I read this post, I too did a personal assessment&#8230;.I think it&#8217;s a good reminder for all. </p>
<p>Cheers and Happy Holidays to the Buzz Bin!</p>
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		<title>By: What is the goal of personal branding? &#124; VibeMetrix Blog</title>
		<link>http://www.livingstonbuzz.com/2008/12/22/work-ethic-10-good-stewardship/comment-page-1/#comment-74608</link>
		<dc:creator>What is the goal of personal branding? &#124; VibeMetrix Blog</dc:creator>
		<pubDate>Mon, 22 Dec 2008 15:17:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.livingstonbuzz.com/?p=2277#comment-74608</guid>
		<description>[...] Livingston takes the opposite view from Dan, and decries the lack of work ethic implied by an obsession with personal branding.  [...]</description>
		<content:encoded><![CDATA[<p>[...] Livingston takes the opposite view from Dan, and decries the lack of work ethic implied by an obsession with personal branding.  [...]</p>
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		<title>By: Steve Woodruff</title>
		<link>http://www.livingstonbuzz.com/2008/12/22/work-ethic-10-good-stewardship/comment-page-1/#comment-74606</link>
		<dc:creator>Steve Woodruff</dc:creator>
		<pubDate>Mon, 22 Dec 2008 14:32:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.livingstonbuzz.com/?p=2277#comment-74606</guid>
		<description>Geoff, your post is right on. It&#039;s pretty irrelevant to talk about a &quot;personal brand&quot; when you don&#039;t have a proven track record of performance...and, yes, stewardship. Most people in the first decade of two of their careers should focus on providing value to their employers/clients, building their skills, and (horrors!) developing character. A great reputation comes from this, and is the foundation of any &quot;personal brand&quot; that may follow.</description>
		<content:encoded><![CDATA[<p>Geoff, your post is right on. It&#8217;s pretty irrelevant to talk about a &#8220;personal brand&#8221; when you don&#8217;t have a proven track record of performance&#8230;and, yes, stewardship. Most people in the first decade of two of their careers should focus on providing value to their employers/clients, building their skills, and (horrors!) developing character. A great reputation comes from this, and is the foundation of any &#8220;personal brand&#8221; that may follow.</p>
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		<title>By: Adam Green</title>
		<link>http://www.livingstonbuzz.com/2008/12/22/work-ethic-10-good-stewardship/comment-page-1/#comment-74605</link>
		<dc:creator>Adam Green</dc:creator>
		<pubDate>Mon, 22 Dec 2008 14:28:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.livingstonbuzz.com/?p=2277#comment-74605</guid>
		<description>I agree with you, Geoff. Personal branding is one of those rules for success in Web 2.0 that haven&#039;t had the chance to go through a full business cycle. I&#039;d love to see a chart correlating Twitter follower count for an entrepreneur and the eventual acquisition price for that founder&#039;s company. Of course, we have to wait for the end of this cycle to see that, and to know if personal branding really works in the long run. As long as the definition of &quot;works&quot; means makes money.</description>
		<content:encoded><![CDATA[<p>I agree with you, Geoff. Personal branding is one of those rules for success in Web 2.0 that haven&#8217;t had the chance to go through a full business cycle. I&#8217;d love to see a chart correlating Twitter follower count for an entrepreneur and the eventual acquisition price for that founder&#8217;s company. Of course, we have to wait for the end of this cycle to see that, and to know if personal branding really works in the long run. As long as the definition of &#8220;works&#8221; means makes money.</p>
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		<title>By: Geoff Livingston</title>
		<link>http://www.livingstonbuzz.com/2008/12/22/work-ethic-10-good-stewardship/comment-page-1/#comment-74599</link>
		<dc:creator>Geoff Livingston</dc:creator>
		<pubDate>Mon, 22 Dec 2008 12:23:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.livingstonbuzz.com/?p=2277#comment-74599</guid>
		<description>Personal branding is a BS term for developing a self image, an idea grounded in self-centeredness and the idea that people buy products from as the person. That&#039;s not the way buying works, and while a persona&#039;s reputation is helpful in the cylce, the description personal brands does not exist in marketing theory. A person does not have a brand, they have a reputation.

Per a comment I left on Jeremiah Owyang&#039;s blog (http://tinyurl.com/828d8p), intelligent management avoids the Scoble personality dominating social media situation. At the same time companies should allow people to be brilliant.

This is important for the work ethic post... Showing a team is what companies are about — more than one. Personal brands come and go, much like stars come and go on casts and sports teams. No one star is responsible for a team winning, nor should they be viewed as such.

Using sports again, even MJ and Kobe could/can not power the Bulls and Lakers to championships without other key players. It’s the same with social media. Highlighting those other players allows a company to maintain its program in the wake of inevitable departures.</description>
		<content:encoded><![CDATA[<p>Personal branding is a BS term for developing a self image, an idea grounded in self-centeredness and the idea that people buy products from as the person. That&#8217;s not the way buying works, and while a persona&#8217;s reputation is helpful in the cylce, the description personal brands does not exist in marketing theory. A person does not have a brand, they have a reputation.</p>
<p>Per a comment I left on Jeremiah Owyang&#8217;s blog (<a href="http://tinyurl.com/828d8p" rel="nofollow">http://tinyurl.com/828d8p</a>), intelligent management avoids the Scoble personality dominating social media situation. At the same time companies should allow people to be brilliant.</p>
<p>This is important for the work ethic post&#8230; Showing a team is what companies are about — more than one. Personal brands come and go, much like stars come and go on casts and sports teams. No one star is responsible for a team winning, nor should they be viewed as such.</p>
<p>Using sports again, even MJ and Kobe could/can not power the Bulls and Lakers to championships without other key players. It’s the same with social media. Highlighting those other players allows a company to maintain its program in the wake of inevitable departures.</p>
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