I agree with you but Michael also makes a point when he says many of us don’t trust big business, and that likely translates onto thier blogs as well. Here’s a big problem, as I see it.

Companies don’t know how to adopt social media as a vehicle for their customers. Instead of seeing the value it can offer through Inbound Marketing, they try to use it for Outbound Marketing, PR and Advertising, just as you suggest. Part of that happens, I think, because so much of what companies learn about social media comes from evengelists and techies who don’t know the difference between Inbound Marketing and Outbound Marketing or ROI and Value.

To anyone who will listen, I encourage them to see blogs as a tool much like CRM or the customer call center, where we listen, customers talk, and we learn what our customers want and need, and then we do everything we can to create great customer experiences around what we learn. At the end of the day, that is a goal of Inbound Marketing.

It’s b.s. statistics and you’re just propigating the problem by not calling out the problem with the stats.

Next we’ll talk about how php-coded sites or javascript widgets aren’t trusted when used by companies.

Focus on the communication and why that isn’t trusted, not the delivery method.

Because if the delivery method is so important you would compare blogs to commercials. Not commercial blogs to personal blogs. It’s really just a false premise bringing on results that people want to talk about. It’s rigged.