Comments on: Why Does PR vs. Advertising vs. Stand Alone Even Matter?

By: How to Get Six Pack Fast

How to Get Six Pack Fast — Wed, 15 Apr 2009 14:17:43 +0000

My fellow on Orkut shared this link and I’m not dissapointed at all that I came here.

By: Julian Jones

Julian Jones — Sat, 13 Dec 2008 19:18:51 +0000

Thanks for this very concise summary of an older debate. I recently met with a local agency which boasted a wide range of services including social media and legal services. They dubbed themselves a “Communication Agency.” So the semantic battle goes on.

By: Lewis Green

Lewis Green — Tue, 09 Dec 2008 13:51:00 +0000

Geoff,

What I take from your compelling thoughts is that at the end of the day marketing and communications work best when we integrate the tools to achieve a single objective. Nice work!

By: Managing Twitter Volume | Gary D. Cohen

Managing Twitter Volume | Gary D. Cohen — Tue, 09 Dec 2008 05:01:48 +0000

[...] 13 people in Twitter: Amber Nasland, Mack Collier, Ann Handley, Jay Ehret, Jeremiah Owyang, Geoff Livingston, Gavin Heaton, Bert Decker, David Armano, Gary Vaynerchuk, Chris Brogan, Joanna Lord and Scott [...]

By: Geoff Livingston

Geoff Livingston — Mon, 08 Dec 2008 20:50:29 +0000

Todd: Thanks for playing along.

Mike: I agree, it’s just the text book definition of PR, but mos PR practitioners, and even more business executives don’t get that. PR is optimal to own the deck, but can’t get beyond media relations models to do it.

Matt: No dice on that show, but glad to see you are doing well.

By: Matt Gentile

Matt Gentile — Mon, 08 Dec 2008 20:04:37 +0000

Well done. I enjoyed this post and its realistic look at the world of communication. I am in agreement that social media is “a tool used to help the disciplines communicate.” I still look at it as a channel in the basic Sender – Message – Channel – Receiver formula, but because of the rapidly developing changes in technology, I’ve also come to believe that it is more than simply a channel. Perhaps Geoff’s gumbo is the right analogy.

However, I believe the correct Sienfield snippet would have been of the soup nazi since the post rails against being pidgeon-holed into a one size fits all description of where social media fits into the communication paradigm.

As always, thank you for the thought leadership. I’ve moved on from flacking for Florida real estate, I’m now directing PR and brand communication nationally and internationall for CENTURY 21 REAL ESTATE…downside, no longer based in Sarasota, Florida, but here in Parsippany, NJ…freezing my canoli’s off. Oh well, at least I have access to great pizza and hogies again.

Will you be at Real Estate Connect in NYC in January?

From the Garden State,

Matt Gentile

By: Ken Yeung

Ken Yeung — Mon, 08 Dec 2008 17:42:21 +0000

Very well said…I like how it’s not about one discipline over another, but everyone working together to accomplish a common goal: to communicate with the customer. It’s a virtual jumbalaya! Love it! I agree that everyone has their own parts and commend you for not saying that social media belongs with either PR or advertising folks. It’s not one or the other, but rather a tool used to help the disciplines communicate.

By: Mike Keliher

Mike Keliher — Mon, 08 Dec 2008 17:16:46 +0000

Here’s the thing: not one of those line-blurring things Todd mentions strike me as all that line-blurring.

If you envision yourself as a media relations firm — MEDIA relations — then, yes, your lines are blurred all to hell and back. But as I look at the list again in his post, that sounds a lot like the “more than just media” PR I learned about school, hear about from PRSA, and am finally seeing more and more of in the real world.

No blurring here, folks. It’s focus. Focus on the right thing. Not focus on “getting ink” but putting the focus back on why you cared to get ink in the first place: to reach people.

By: Todd Defren

Todd Defren — Mon, 08 Dec 2008 17:11:26 +0000

You’re the only guy I know who could scramble all these analogies and still make it work.

I *think* that that’s a compliment. ;)

Honored to have inspired this goulash of goodness.