Jason Falls posted on Drew McLellan’s The Marketing Minute blog regarding the importance of listening in social media. What makes this post particularly interesting is that it goes beyond describing how to listen using Google Alerts, Twitter, and RSS. Jason also offers examples from Comcast Cares, Dell Computers and others about how listening and then responding candidly is improving outcomes for companies.
Kami Huyse responds to criticism that social media is cult like. Kami says, “Unless you can call the printing press, radio or television a cult,” no it’s not cult like. Check out Kami’s post on Communication Overtones and see why Kami advises, “…Remember that the tools, while interesting and important, are never the ultimate goal. The ultimate goal is to be an effective communicator.”
Kevin Dugan provides details on a few Twitter tools for Strategic Public Relations readers. Tools Kevin details include a way to sort your followers and those you ignore, a Twitter news alert, a “personal Twitter assistant,” “an informal media database – in reverse,” and “an early alert system for media looking for sources.” For all the details on these tools check out Kevin’s post, and add a few of your own favorites.
Jason Little explains why the social media press release (SMR) is a more powerful marketing tool than the traditional text release. “What better way to market your company than through a concise press release that includes a 2-minute video or audio clip of the release?” asks Jason. Visit Q4Blog for SMR details and to see a great example.
Twitter has grown, but stayed much the same in 2008. That doesn’t mean that others aren’t leveraging Twitter’s success. According to Louis Gray, BigTweet, a cool new bookmarklet site that allows web content sharing on your Twitter account, is doing just that. Louis Says, “BigTweet’s bookmarklet means you can do it from anywhere, without leaving that page. The service’s added symbols and double the characters are also a plus.” Check out LouisGray.com for all the details on BigTweet.
Given that we’re recovering from a big Thanksgiving meal, it’s appropriate to reflect on what we’re thankful for. On his blog, Saad Kamal provides details on seven social media tools that he’s thankful for, because they make his life as a blogger easier. Some tools he highlights are Mint, Google Adsense and Wordpress. Visit Saad’s post for his full list and explanations, and let the community know what tools you’re thankful for.
This post is packed with info! I’m going to have to spend a bunch of time chasing down all the links! I really think that you nailed it because social media really is about linking with people and sharing info- not just about swapping biz cards like some of the old school networking groups used to be.
Also- I really like the idea of the SMR, I might have to try that one.
Hi John, I’m glad you found the post helpful. For more information on SMR’s you might read Marinel’s post here: http://www.livingstonbuzz.com/2008/08/14/buzz-meter-pitchengine/.