Jennifer Laycock makes an interesting observation on the Search Engine Guide about having a post Tweeted. Jennifer says that in addition to reaching additional eyeballs, Twitter traffic is important because it is an engaged community accustomed to leaving comments. Jennifer says, “The true value in your blog traffic is in the visitors who add to the conversation and who engage with you to share their own thoughts, ideas and feedback.”
NTEN’s Peter Deitz says, “Raising money in 2012 will require creativity and foresight. Micro-philanthropy — that ambiguous term that refers to all things socially networked, small-scale, and charitable — will have matured.” Check out Peter’s post for specifics, from hiring the social savvy to using technology such as the iPhone, on how to get the funds you need in the changing economic environment.
“Sometimes it’s good for brands to get into trouble — that is, for customers, and the public generally, to begin to question if a brand is what it says it is,” says Scott Baradell. Why? A crisis acts as a wakeup call. It sends a message that stagnation is not an option. Read Scott’s post on Media Orchard to see how a crisis can make a brand reevaluate itself and make improvements.
Mack Collier captures the essence of social media in his post on The Viral Garden. Mack’s post reminds readers that social media is about using conversations to build trust. With trust companies and customers can develop an understanding of each other. Understanding creates barriers of entry, innovative product development, focused marketing efforts, etc.
How can internet startups get off the ground during this down economy, especially when so many internet services are free? Profy’s Svetlana Gladkova says, “I may be too naïve but as it is I think that we will continue watching the entire internet industry slowly stagnating because of inability to turn great ideas into successful businesses.” Svetlana thinks new monetization efforts across the internet are needed. Check out her post on Profy for her detailed ideas, and share your own.
Thanks for the link!
Mack (Not MaRk) Collier ;)
Hey Mike, thanks for the link-up on my Twitter bit. Kind of proves the point, doesn’t it? Thanks also for the link to Scott’s post on Media Orchid. Good stuff!