Cerado Ventana connects customers to brands in spaces such as their blogs, personal start pages and cells phones. Created by Cerado, a provider of mobile and web-based software services, Cerado Ventana offers a wide array of features designed and implemented by customer requests.
- News & Info: provides the latest information in real time.
- Search: allows you to search across multiple information sources
- Connect & Network: connect with customers, employees and fans through social networks such as LinkedIn, Facebook, MySpace and Twitter.
- Do Business: purchase products, register for conferences or donate online with one click
- Integrate Anywhere: bridge the web and mobile worlds through a Cerado Ventana network
- Provide Support: build your customer service reputation by reaching out to customers from anywhere
Cerado Ventana addresses the needs of brands and customers. Brands have the opportunity to create and manage ventanas of their company, networks, events, etc. and deploy them through mobile devices or the web, broadening their ways to reach customers. The ventanas enable brands to find customers that are talking about them online – allowing the brands to engage in the conversation and build relationships with customers. Through this system, customers can address five aspects of business relationships: research, purchase, support, connection and conversation. The relationship building also helps brands connect their customers to the sales teams, support staff, and to easily find product information.
If you own an iPhone or Blackberry, you can immediately deploy their mobile-based app and/or blog widget through personal start pages, like iGoogle. You can also integrate Cerado Ventana with a blog sidebar. All you have to do is purchase Cerado Ventana, create your ventanas and with one click – become connected. Examples of ventanas include: Blog World Expo, GigaOm’s Mobilize Conference, and Zappos.
Here is an intro video of Cerado Ventana:
Buzz Meter Ranking: 4 out of 4 Buzz Bees
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Positive: Lots of brands are looking for better and more efficient ways to connect with customers. An issue is that these organizations do not know how to connect with customers beyond the brick and mortar and regular online sites; Cerado Ventana addresses this.
Negative: Building relationships takes a while and is not free. Cerado Ventana’s starting price is $499, but don’t let this hinder you from connecting you to your customers.
Conclusion: As they’ve stated, “Cerado Ventana is the new platform for bringing people, information and business together,” and I believe that Cerado is successfully doing this. Cerado Ventana is an excellent investment that brands should consider using.
I watched through the video and honestly can’t tell what this thing exactly does or how it works specifically. Is it some kind of shopping system, does it deliver ads, or is it a CRM solution? I’m sorry if I read this incorrectly, but this “infomercial” contains just lots of buzzwords with little hard facts. Take it as constructive criticism, I’m kinda disappointed after clicking on this link on my RSS feed…
Hi, Udo…what we’re creating with Ventana is a tool that organizations can use to connect with more effectively with their customers. It can be deployed as a web-based mobile app, or as a web widget.
>”Is it some kind of shopping system, does it deliver ads, or is it a CRM solution?”
Yes, yes, sort-of. :-)
In designing the system, we tried to come from the customer’s point-of-view, but deliver goodness to both the customer AND the brand or organization that is sponsoring the Ventana. So…to the “is it a CRM” question, we tried to look at all the pillars of CRM (marketing, sales, support) from the other end of the telescope.
Drop me an email at ccarfi@cerado.com, and I’d be happy to answer any questions you have.