13
2008
The Now Is Gone Bookiversary

Yesterday marked the one year anniversary of Now Is Gone’s release! So much has happened since then, it’s been amazing and humbling at the same time. Thank you to everyone who supported Now Is Gone (image by lunaweb).
I know Brian Solis also was humbled by the reception towards the book. For me, it was a life changing event (may write more about this on Off Hours), and the culmination of a 15 year dream of becoming an author.
Consider some of the milestones:
Perhaps the most exciting news is that we are approximately 2/3 of the way through the first print edition, and are starting to weigh edits/changes to the original manuscript. The second edition will provide an update, as well as the lessons learned. Some likely changes include more on influencer relations, more on social networks, less on blogs, more on the media’s use of social media, and fewer typos
A Final Bow for First Edition Sources
The following bloggers had either blog posts cited in and/or were interviewed for the first edition of Now Is Gone. Some of them won’t make it to the second edition as the book will change quite a bit.
These sources will remain listed permanently on the Now Is Gone blog to honor them and provide business readers additional source material. If you have questions about marketing the book, or the use of bloggers as sources, I refer you to the previous post, “Marketing Now Is Gone.” To the bloggers, thank you for creating great content in the new media world. The book’s sources are:
- Teli Adlam, The OptiNiche Blog
- Adam Aleman, FlashReport
- Todd Andrlik, Todd And: The Power to Connect
- Scott Baradell, Media Orchard
- Cam Beck, ChaosScenario
- Richard Becker, Copywrite
- Jordan Behan, Tell Ten Friends
- Toby Bloomberg, Diva Marketing Blog
- Bob, Bob Meets World
- Kristina Bouweiri, Make It Better
- Chris Brogan, ChrisBrogan.com
- C.C Chapman, Reality Bitchslap
- Ed Cotton, Influx
- Todd Defren, PR Squared
- Chris Dorobek, The FCW Insider
- Alicia Dorset, GM FastLane
- Kevin Dugan and Richard Laermer, The Bad Pitch Blog
- Eric Eggertson, Common Sense PR
- Li Evans, Search Marketing Gurus
- Kyle Flaherty, Engage in PR
- Susan Getgood, Marketing Roadmaps
- Heather Green, Blogspotting
- Lewis Green, Bizsolutionsplus
- Karl Greenberg, MediaPost Publications
- Chris Heuer, The Future of Communities
- Sally Seville Hodge, Marketing Profs
- Shel Holtz, A Shel of my Former Self
- John Horrigan, Pew/Internet
- Kami Watson Huyse, Communications Overtones
- Shel Isreal, Global Neighborhoods
- Beth Kanter, Beth’s Blog
- Rob La Gesse, Stuffleufagus
- Tim Leberecht, iPlot
- Charlene Li, The Groundswell
- Joe Lichtenberg, Marketing Profs
- Brian Lusk, Nuts About Southwest
- Valeria Maltoni, Conversation Agent
- Richard McManus, Read/Write Web
- Jake Matthews, 10e20
- Brian Oberkirch, Like It Matters
- Lee Odden, Online Marketing Blog
- Janice Partyka, GPS World
- Jeremy Pepper, Pop! PR Jots
- Ike Pigott, Occam’s Razr
- Chris Polito, Total Telecom
- Jeff Pulver, The Jeff Pulver Blog
- Aaron Reed, SYS-CON Media
- Laura Ries, Origin of Brands
- Kim Roach, Lifehack.org
- Frank Rose, Epicenter
- Jay Rosen, Press Think
- Hanni Ross, Successful Blog
- Darren Rowse, ProBlogger
- Steve Rubel, Micropersuasion
- Mike Sansome, ConverStations
- David Meerman Scott, Web Ink Now
- Doc Searl, Linux Journal
- Brian Solis, PR 2.0
- Steve Spalding, How To Split An Atom
- Michael A. Stelzner, Marketing Profs
- Amy Stodgehill, Green Options
- Mario Sundar, Marketing Nirvana
- Dan Tapscott and Anthony Williams, Wikinomics: The Blog
- Robb Tokatakiya, Tokatakiya
- Joe Wilkert, Publishing Blog 2020
Tags: Brian Solis, Geoff Livingston, new media, Now Is Gone, social media primer


Richie Escovedo Says:
November 13th, 2008 at 11:55 am
Geoff, congrats on the “bookiversary.” I am not ashamed to admit that I am a huge fan of this publication and recommend it often. The book along with a presentation you made to the Fort Worth PRSA chapter got the wheels churning in my head about my need to shift gears, wake up and pay attention, and participate.
Now if could just get My Personal Brand to get up and read the book, I’d be golden.
Greg Hollingsworth Says:
November 13th, 2008 at 12:00 pm
Congratulations on the success of Now is Gone. I’ve already given it to a couple people around the office to read, and after recently attending PubCon (it was good to finally meet you in person) I will be passing it along to at least a couple more folks in the office.
Love the Buzz Bin. Lovved the book, keep up the good work.
Scott Says:
November 13th, 2008 at 12:27 pm
Damn, you da man, Geoff. And to think I remember you when you were just a twinkle in the blogosphere’s eye ;)
Ike's Personal Brand Says:
November 13th, 2008 at 12:31 pm
Geoff, thanks for chance to build myself at your expense!
All joking aside, I’m proud of you, and the book, and the work we did on the blog. In retrospect, the examples might be getting dated but the principles are timeless.
C.C. Chapman Says:
November 13th, 2008 at 12:32 pm
Has it been a year already? Wow! I still remember you giving me a printed manuscript of it when I was down in DC. Whole lot of paper, but it was good reading.
Looking forward to the next book.
Todd And Says:
November 13th, 2008 at 12:51 pm
I love this book because it always reminds me of this movie clip: http://www.youtube.com/watch?v=zvd3kaupZ60
Thanks for the great memory! :) I look forward to your next great title.
Toby Says:
November 13th, 2008 at 1:14 pm
Happy bookiversary! It was an honor to be included in your series of interviews. I agree with Ike - the concepts are “classic marketing.” Looking forward to the updated version. You rock dude!
Brian Solis Says:
November 13th, 2008 at 1:26 pm
Geoff, it was a great pleasure working with you on this and also working with you after the book’s release. Your vision for it was early and it quickly became one of the leading resources for those looking to learn about the new media evolution. Thank you for inviting me to be part of it and I look forward to the next edition! :)
Jeremy Pepper Says:
November 13th, 2008 at 9:56 pm
A full year - man, where is the time going?!
Congrats on the anniversary, and all that’s been done in the past year!
Beth Kanter Says:
November 14th, 2008 at 12:25 am
wow, congrats! So, do we measure social media years in dog ears x 2?
Lewis Green Says:
November 14th, 2008 at 9:23 am
Geoff,
As one who has written and had published five books, your achievements with Now Is Gone are remarkable. Not only are you an author, you are an up and coming star.
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