Solutions Stars: Visibility Through Search

Solutions Stars Video Conference | Starts October 29 at 1 PM EST

The Network Solutions sponsored Solutions Stars Video Conference (Oct. 29 at 1, don’t miss it!) features nine content themes:

  • Building Web Presence
  • The Social Opportunity
  • Start with Listening
  • Strategy Drives Outreach
  • You Need Social Networks
  • To Blog or Not to Blog
  • Visibility Through Search
  • Rising Above the Noise
  • Time Demands
  • This is the sixth of nine posts in nine days, offering thoughts on each section. We are passing over “You Need Social Networks,” which will run on Monday.

    Visibility Through Search

    Here were my thoughts after viewing this series of videos:

    Of all the content areas, this is by far the shortest and the one that could be expanded the most. In large part this occurred because our videos were shot at BlogWorld Expo, not PubCon (I’m speaking on November 12, check it out).

    In fact, if there will be additional Solution Stars Video Conferences search is one of the likely next topics. It’s that important to one’s marketing effort. Consider the following statistics:

    * 41 percent trust Internet news according to (HarrisInteractive)

    * From Searchers: Do you trust your search engine with your information? No say 62% (hakia)

    * 44% of searchers regularly use just one engine, and another 48% use just two or three (Pew/Internet)

    * Marketshare (ComScore):

  • Google 61%
  • Yahoo 20%
  • Microsoft 8%
  • Let’s be frank, one of the reasons why social media remains of so much interest to companies is that search engines reward earned social media write up, blogging and content creation. That being said, our interviewees discuss briefly how online content and SEO can impact a company. Again, this section was short so I encourage you to read our interviewees blogs and learn more.

    Marketers who appear in Visibility Through Search:

  • Lee Odden, CEO of TopRankMarketing.com
  • Chris Baggott, CEO of Compendium Software
  • Jay Berkowitz, Author, Podcaster, and Keynote Speaker, Ten Golden Rules
  • David Berkowitz, Director of Emerging Media and Client Strategy, 360i
  • In addition to the main site, please visit the Solutions Stars Video Conference event pages on Facebook and Upcoming:

     
     

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