1) People stumble on tool selection relevant to their craft.

I don’t think there are a lot of plumbers on Twitter with a strong local following of toilet flooding customers. I could be wrong.

However, the Home Depot example shows that a plumbing supply company could benefit from plumbers reaching out to them and proving a view of the supply company that only a vocal customer can provide. The same holds true for plumbers being followed perhaps — but search and the dashboards that Leary mentioned make this a more sensible mechanism than a Follow.

2) Quality over quantity appears to still be a debate.

Lamenting the lack of followers truly misses the point if those followers are not actively engaged. Having 4 readers where 2 readers care is greater ROI than 0 readers that care. It’s still fascinating that people and businesses want some abstract measure of success in something like Twitter (for those that know what it is).

3) Events tend to be very topical to the here and now and buzz-ish

It was interesting that so much time was spend on areas such as Twitter and Facebook. I think the money quote was the one regarding the inverse relationship of having elder relatives on a service and cool factor.

One of the side discussions in the rear of the room was what Linkedin Companies (new feature) would look like if there was a Twitter indexing of profiles as well.

Considering your comments to the effect of “edit yourself before you wreck yourself” in managing the streams of personal and business — imagine the vetting and SWOT possibilities of pulsing the general group feel and emotion of an entire corporation. Is that really where we are going with this for the Enterprise?