Elizabeth Albrycht posted remarks from a presentation she delivered for the Connect Conference. Elizabeth’s presentation focuses on the new challenges and opportunities that social media presents to public relations professionals. She focuses her presentation primarily on building engagement with stakeholders by persuasion and branding. If you have a moment, it is worth the time to read her comments in full on her CorporatePR blog.
Pitching can be a challenging task. On Sarah Lacy’s blog, the journalist and author details a number of important best practices that may create better pitching results. Sarah’s recommendations are poignant – take care when pitching. Be accurate. Consider the person you’re pitching’s location and time.
On his blog, Seattle 2.0, Matt Hulett offers five ways startups should approach the economic turndown. Matt says, “This could be a fantastic time for [startups] if you have done the prerequisite things to prepare.” One of his suggestions is to ask yourself the following questions, “What are your strategic goals, what is a pragmatic forecast, and what is your core proposition to your customers?” Find your Zen by reading Matt’s post — you’ll have a better perspective on how to approach the current economic downturn.
David Wilson answers the question of why you need a social media presence on his blog Social Media Optimization. To make his argument, David highlights a September 2008 study by Opinion Research Corporation. Referring to the study, David says that of those surveyed, “56% said yes that they feel a stronger connection with a company they can interact with via social networks and 57% say that they feel better served.”
Social media is “becoming mainstreamed,” says Conversational Media Marketing’s Paul Chaney. Paul says that, though only 15% of Fortune 500 companies are blogging, social media’s place is “alongside other, more traditional marketing channels to serve as an adjunct, not a replacement.” Social media is becoming both accepted and expected.
Companies have a difficult time letting their façade of perfection down for the public. However, Valeria Maltoni of Conversation Agent says, “There is never greater opportunity as that earned in uncertain times.” Take Valeria’s advice, now is the perfect time to speak candidly with your customers and employees. Demonstrate and prove the value of your company.
Thanks for the mention and inclusion of my blog. I appreciate it very much.