Comments on: Social Media Myths and Reality

By: e-Xaps. Partidos políticos e Internet: Los mitos erroneos en el uso de TIC por la administración

Thu, 08 Oct 2009 02:58:13 +0000

[...] of Social Media)Steve Raddick (Twenty Theses for Government 2.0, Cluetrain Style)Larissa Fair (Social Media Myths and Reality)GobGab (Government and Social Media)Businessweek (Debunking Six Social Media Myths)Gracias a [...]

By: Los mitos erróneos en el uso de TIC por la administración | Open ProPolis

Los mitos erróneos en el uso de TIC por la administración | Open ProPolis — Sat, 07 Mar 2009 21:10:27 +0000

By: .eduGuru Links of the Week for November 14th, 2008 | .eduGuru

.eduGuru Links of the Week for November 14th, 2008 | .eduGuru — Fri, 14 Nov 2008 14:37:55 +0000

[...] The 6 Dangerous Fallacies of Social Media – You may have heard of social media. There ’s been a bit of news about it recently. However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Also there is a nice continuation of this post here, Social Media Myths and Reality. [...]

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By: DaveMurr

DaveMurr — Mon, 20 Oct 2008 14:32:09 +0000

Thank you for providing great insight on 4. Social Media results can’t be measured. I was happy to see you point out ROI in relation to a company’s goals. To many companies, in my opinion, get caught up in the $$$ ROI, and tend to turn a blind eye to the brand/reputation management social media can provide.

By: Sarah Garnsey

Sarah Garnsey — Fri, 17 Oct 2008 19:10:10 +0000

These are spot on and fun to read. I’d add another: “Social Media is for the ‘web folks’ to worry about.”

Maybe it’s because of the ubiquitous http://www., but those who don’t understand social media often want to toss it over to the people responsible for managing the website. It’s a web thing, right? I mean, it happens on the web.

Fact is, nearly EVERYTHING happens on the web these days in one way or another, and to a certain extent, that makes everyone a ‘web folk.’ That’s why social media needs to be a part of a much broader strategy for managing web presence. It needs to integrate with (hey, there’s that word again – it just keeps popping up!) functions like PR, brand management, web management, and yes, even marketing and sales.

I’d posit that in many cases, that’s at the root of why people perceive social media as “hard.” They haven’t yet figured out what imaginary box to dump the hot potato into so they can close the cover and go back to what they’re familiar with.

Slowly, many are coming to grips with the imperative to break down those imaginary silos and focus their attention on the environment where their brands are increasingly prominent (and exposed).

By: Craig

Craig — Thu, 16 Oct 2008 21:09:17 +0000

I agree with a lot of the points and it’s a very interesting post. Like the above user mentioned, just because it’s out there doesn’t mean you have to do it. There are so many social networks and some are more relevant than others based off of one’s companies needs and situations. I think the trend is really going to involved with the behind the scenes research and strategy that goes into organizing the right user base to target, than just hit up all of the mass outlets.

Craig
http://www.budgetpulse.com

By: Fine Print » Blog Archive » The Six Dangerous Fallacies Of Social Media

Thu, 16 Oct 2008 19:05:26 +0000

[...] across this post by Jason Baer (hat tip: Larissa Fair). Apart from the always-useful “scowling Pulp Fiction-style monkey with a gun” photo, [...]