Looking for an application to help organize your Twitter-stream? Matt Dickman created an informative how-to video about TweetDeck – a “must have” application that will help you become more productive. Matt decided to check out TweetDeck after a recommendation from Guy Kawasaki at Blogworld Expo. Check out Matt’s video on his Techno/ /Marketer blog.
Making the point that the NHL could benefit from social media, Richard Becker of Copywrite, Ink says, “customer engagement — direct player to fan engagement in this case — is less talked about but easily the strongest counterpart to online communication.” In his post, Rich also says that part of social media’s attractiveness is that it allows people short on time to develop and better maintain relationships.
Rather than developing new product lines, many top companies implement line extension. It’s Laura Ries opinion that, “Like the losers in high school that studied and are now successful, rich and powerful; the losers that don’t line extend will be the ultimate winners in the marketplace.” Check out Laura’s “Twelve Steps of Line Extension Anonymous” on Ries’ Pieces.
Amber Naslund of The Brand Box makes several interesting points about what to look for when considering a social media consultant. Adding her thoughts to a Mashable post, Amber suggests picking a consultant that “swims” outside the “fishbowl.” She also suggests straying from those that preach social media as a singular strategy, and search for a consultant who “walks the walk.”
How do you calculate Social Media’s ROI? Valeria Maltoni says, “Just like taxes, it’s something you accrue every day and tally periodically.” Valeria’s post on Conversation Agent explains why engagement is an important component of any integrated program. According to Valeria, it’s important to focus on social media’s ROI in the long term.
Will social media provide a buffer for “forward-looking PR agencies” in a time of recession? Highlighting a study by Epsilon Todd Defren says that while marketing and communications budgets are being cut, “digital marketing” may be safe. Why? On Todd’s post in PR Squared blog he says, “It is not only helping brands spread the word; it also helps the brand to shore up support among its current customers.”
I’ll have to checkout tweetdeck, sounds very useful. My small business http://tastynectar.com doesn’t need a tool like that yet but probably will soon. I’m sure for people who are following, an being followed by, hundreds of twitterers this could be handy.