Livingston

Sep
23
2008

More Than 30

At almost every event or discussion on social media, there’s a naysayer that only millenials, those under 30 consume social media. They dismiss this conversational form as something that their target market doesn’t use. Ironically, they are missing the boat as older generations are using social media.

Perhaps the best example of this is who is creating content. Technorati released the first part of its State of the Blogosphere report yesterday. It’s so funny to see their statistics, which prominently feature the millenial stats. Yet, when you delve into the numbers you can see some interesting breakdowns favoring Gen X and Baby Boomers.

  • 13% of bloggers are 18-24
  • 36% of bloggers are 25-34
  • 27% of bloggers are 35-44
  • 15% of bloggers are 45-54
  • 8% of bloggers are 55 or older

    • Consider that 50% of bloggers are 35 and older, and 42% are between the ages of 35-54. Those are some pretty strong statistics demonstrating that millenial bloggers are getting outpaced by older generations.

    In the U.S., 34% of bloggers are 25-34, and 37% are 35-49. So the older trend is even more pervasive in the United States.

    The Technorati report is just the harbinger of a growing trend that usage statistics and surveys will continue confirming. Generation X and increasingly Baby Boomers are online. Communicators who dismiss these powerful media consumers as traditional media only do so at their own peril.

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    by Geoff Livingston | Blogging, Geoff, Social Networks, social media |

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