Comments on: Good is the Enemy of Great http://www.livingstonbuzz.com/2008/09/08/good-is-the-enemy-of-great/ Musings and analysis on marketing, buzz and communications. Mon, 15 Mar 2010 17:16:56 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Cynthia Wallace http://www.livingstonbuzz.com/2008/09/08/good-is-the-enemy-of-great/comment-page-1/#comment-61222 Cynthia Wallace Wed, 10 Sep 2008 19:37:23 +0000 http://www.livingstonbuzz.com/?p=1956#comment-61222 Hello Geoff, I was in your session (with Li) on Blogging. Thanks to you both. Great information, great inspiration. I'm taking virtually all of the advice so generously given, even "not falling in love" with the copy on my blog. All the best, Cynthia Hello Geoff, I was in your session (with Li) on Blogging. Thanks to you both. Great information, great inspiration. I’m taking virtually all of the advice so generously given, even “not falling in love” with the copy on my blog.

All the best,
Cynthia

]]> By: Kara LaFleur http://www.livingstonbuzz.com/2008/09/08/good-is-the-enemy-of-great/comment-page-1/#comment-61059 Kara LaFleur Tue, 09 Sep 2008 21:19:16 +0000 http://www.livingstonbuzz.com/?p=1956#comment-61059 Geoff, your sessions and constant energy were a huge source of inspiration this weekend @PodCampPhilly. <a HREF="http://howardgreenstein.com/blog/archives/2008/09/podcamp_philly_-_my_sessions_on_twitter_and_old_and_new_media.html" rel="nofollow">Howard Greenstein</A>'s session "What Old Media Can Teach New Media" also touched on these topics . When new methods lose sight of old techniques a dangerous gap in perspective is generated. New tools frequently lead to Shiny Object Syndrome causing practioners to ignore many standards and practices which continue to hold true regardless of the medium. New Media likes to think that it is reinventing the wheel, but that attitude rarely results in success. Further more, a two-way conversation has to take place for Social Media to truly be effective, and for it to do so, we, as advocates or marketers or whatever, also have to be informed participants. Too many people are out there engaging in one-way communication, and their businesses are suffering for it. What’s worse, some of them are pretending to be engaged, but actually seem to have the incoming volume on mute. The community connection is what Social Media has to offer, but in order to do so everyone has to be open to participating in the discussion. Thanks for making PodCamp Philly a huge success! Geoff, your sessions and constant energy were a huge source of inspiration this weekend @PodCampPhilly. Howard Greenstein’s session “What Old Media Can Teach New Media” also touched on these topics . When new methods lose sight of old techniques a dangerous gap in perspective is generated. New tools frequently lead to Shiny Object Syndrome causing practioners to ignore many standards and practices which continue to hold true regardless of the medium. New Media likes to think that it is reinventing the wheel, but that attitude rarely results in success.

Further more, a two-way conversation has to take place for Social Media to truly be effective, and for it to do so, we, as advocates or marketers or whatever, also have to be informed participants. Too many people are out there engaging in one-way communication, and their businesses are suffering for it. What’s worse, some of them are pretending to be engaged, but actually seem to have the incoming volume on mute. The community connection is what Social Media has to offer, but in order to do so everyone has to be open to participating in the discussion.

Thanks for making PodCamp Philly a huge success!

]]> By: Jimmy Baker http://www.livingstonbuzz.com/2008/09/08/good-is-the-enemy-of-great/comment-page-1/#comment-61002 Jimmy Baker Tue, 09 Sep 2008 14:17:15 +0000 http://www.livingstonbuzz.com/?p=1956#comment-61002 Excellent article. Having graduated college in 1991 without a computer and experience the IT revoloution that started in the 1990s and continues today, I have the priviledge of learning my marketing skills from folks that have no idea what twitter, digg, facebook and my space are. In the next 5 years, I predict that computers will replace television. My point is technology is changing faster and faster but there are some threads that are building blocks to any campaign wether you are selling in the 50's, 90's or today. Know your customer is the most critical key to winning and positioning any new business. This is the first time in American where there is not only a generational gap but a cultural gap between different age groups. Excellent article. Having graduated college in 1991 without a computer and experience the IT revoloution that started in the 1990s and continues today, I have the priviledge of learning my marketing skills from folks that have no idea what twitter, digg, facebook and my space are. In the next 5 years, I predict that computers will replace television.

My point is technology is changing faster and faster but there are some threads that are building blocks to any campaign wether you are selling in the 50’s, 90’s or today. Know your customer is the most critical key to winning and positioning any new business. This is the first time in American where there is not only a generational gap but a cultural gap between different age groups.

]]> By: Geoff Livingston http://www.livingstonbuzz.com/2008/09/08/good-is-the-enemy-of-great/comment-page-1/#comment-60920 Geoff Livingston Tue, 09 Sep 2008 03:02:17 +0000 http://www.livingstonbuzz.com/?p=1956#comment-60920 Jonny: I think there are problems on the communications side of the street, too! Jonny: I think there are problems on the communications side of the street, too!

]]> By: jonny goldstein http://www.livingstonbuzz.com/2008/09/08/good-is-the-enemy-of-great/comment-page-1/#comment-60901 jonny goldstein Mon, 08 Sep 2008 23:42:53 +0000 http://www.livingstonbuzz.com/?p=1956#comment-60901 Maybe it's that enough "trained communications professionals" don't have the social media chops yet. Although there did seem to be quite a few communications peeps in DC who got it. Maybe it was just the folks I hung out with from though... Maybe it’s that enough “trained communications professionals” don’t have the social media chops yet. Although there did seem to be quite a few communications peeps in DC who got it. Maybe it was just the folks I hung out with from though…

]]> By: Geoff Livingston http://www.livingstonbuzz.com/2008/09/08/good-is-the-enemy-of-great/comment-page-1/#comment-60873 Geoff Livingston Mon, 08 Sep 2008 18:57:01 +0000 http://www.livingstonbuzz.com/?p=1956#comment-60873 Jonny: Great to see you. Steve: It's something folks like Lewis (good to see you, brother) and I have been saying for well over a year now, but that the marketplace still has not picked up on. I wonder if its just the way of the world to learn by trial and error rather than formal training. I hope not. Jonny: Great to see you.

Steve: It’s something folks like Lewis (good to see you, brother) and I have been saying for well over a year now, but that the marketplace still has not picked up on. I wonder if its just the way of the world to learn by trial and error rather than formal training. I hope not.

]]> By: Lewis Green http://www.livingstonbuzz.com/2008/09/08/good-is-the-enemy-of-great/comment-page-1/#comment-60867 Lewis Green Mon, 08 Sep 2008 17:37:48 +0000 http://www.livingstonbuzz.com/?p=1956#comment-60867 Geoff, I couldn't agree with you more. Social Media as we know it today is a set of tools. It is not a strategy, even a new idea and certainly not a profession. In the hands of anyone other than trained communications professionals, be they in marketing, PR, advertising, internal communications, media or other such professions, it's like giving a hammer to someone like me. More bad than good comes of it. Geoff,

I couldn’t agree with you more. Social Media as we know it today is a set of tools. It is not a strategy, even a new idea and certainly not a profession. In the hands of anyone other than trained communications professionals, be they in marketing, PR, advertising, internal communications, media or other such professions, it’s like giving a hammer to someone like me. More bad than good comes of it.

]]> By: Steve Radick http://www.livingstonbuzz.com/2008/09/08/good-is-the-enemy-of-great/comment-page-1/#comment-60847 Steve Radick Mon, 08 Sep 2008 15:00:00 +0000 http://www.livingstonbuzz.com/?p=1956#comment-60847 Amen! Using social media to build buzz is one thing, but what does that buzz accomplish? I love when people brag that they built a really great blog for their client, but when I ask why they built the blog in the first place, they don't know - it's always, "well, that's what they asked for." I know social media is really cool, but you've still got to have a purpose - it has to actually accomplish something for you and/or your organization! Amen! Using social media to build buzz is one thing, but what does that buzz accomplish? I love when people brag that they built a really great blog for their client, but when I ask why they built the blog in the first place, they don’t know – it’s always, “well, that’s what they asked for.” I know social media is really cool, but you’ve still got to have a purpose – it has to actually accomplish something for you and/or your organization!

]]> By: Jonny Goldstein http://www.livingstonbuzz.com/2008/09/08/good-is-the-enemy-of-great/comment-page-1/#comment-60841 Jonny Goldstein Mon, 08 Sep 2008 14:09:17 +0000 http://www.livingstonbuzz.com/?p=1956#comment-60841 Appreciated the biz strategy 101 schoolage Geoff. Great to see you in the city of Cheese Whiz and fried beef. Appreciated the biz strategy 101 schoolage Geoff. Great to see you in the city of Cheese Whiz and fried beef.

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