19
2008
Goodness Gracious, Great Blogs of Fire!
A recent survey by the Pew Research Center tracked where people are finding their news. On his blog, Lance Turner sums up the study saying, “In short, bad news for newspapers, but good news for online news, with modest growth in the audience there.” Less than 50% of Americans are reading printed news papers, and there is an increase of 9% in people getting their news online.
Social media is a powerful tool for promoting social causes. Posting a touching cancer awareness video on Strategic Public Relations, Kevin Dugan shows how social media can make a positive difference. Kevin says that social media’s benefit to non-profits is that, “Rather than a .org telling you how your support will help someone, the very people you are helping can show you.” See Kevin’s post for how social media has played a role in the Stand Up To Cancer (SUTC) drive, and find out how you can get involved.
How has a flattening world changed public relations? Dave Fleet of davefleet.com says that many PR professionals are safe and anchored. This comes from having knowledge and easier access to a certain location. Further, staying ahead of the knowledge curve by understanding social media will keep you “untouchable.” Dave says that those at risk may be writers, web developers, media monitoring specialists and proofreaders.
Fractals of Change’s Tom Evslin offers insight into pricing strategy – using the example of blog-based ad networks. Tom says that the strategy “…that I’m recommending here is to keep revenue as low as it can be and still fund growth.” His argument is that, “The more that bloggers make from your ads, the more space for ads you’ll have available as bloggers tell their friends which ad network to use.” Take a look at Tom’s post, and find out more on his strategy.
Find out three steps to protect your blog from a law suit on The Marketing Technology Blog. Douglas Karr says that it’s wise to, “Add a Disclaimer to your Blog with a link in the Footer.” He also suggests making your blog part of a limited liability company and giving to the Electronic Frontier Fund. Check out his post for more details, and offer your own suggestions.
Check out an interesting interview of David Meerman Scott on Dan Schawbel’s Personal Branding Blog. David “is an award-winning online thought leadership strategist,” and he offers in-depth insight into the social media scene. He covers topics on strategy, what he’s learned from speaking across the country, personal branding, and more.


Dan Schawbel Says:
August 19th, 2008 at 11:19 am
I think it really depends what your reading. For instance, if I want to read a how-to guide on personal branding, I won’t go through 1,000 posts on the web to consume the information. I’d rather just purchase the book.
Douglas Karr Says:
August 19th, 2008 at 1:06 pm
Thanks very much for the highlight! Yes, I would love to have other people chime in!
Twitter Becoming A Source, Not Just News | davefleet.com Says:
August 19th, 2008 at 10:51 pm
Dave Fleet Says:
August 19th, 2008 at 11:12 pm
Hi Mike… thanks for highlighting my post! Much appreciated. I’d love to hear what others think about this.
Kevin Dugan Says:
August 20th, 2008 at 1:00 am
Hey! Thanks for the link, but to be clear, I snapped one pic and sent it to Stand up to Cancer. I have no team. SU2C deserves the praise/awareness/credit.
David Meerman Scott Says:
August 20th, 2008 at 6:58 am
Great list filled with terrific advice. My conversations with Dan were interesting and he captured my thoughts well.
Mike Nelson Says:
August 20th, 2008 at 9:58 am
Thanks to everyone for great posts! Also, Kevin thanks for the correction.
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