The Viral Garden’s Mack Collier takes a deeper look at how companies use enthusiasts to promote their brands with a business blog. Highlighting Phil Mooney’s Coca-Cola Conversations blog, Mack explains what a good promotional blog does. He also explains why other companies may be interested in following Coca-Cola’s lead.
Companies should consider what type of company they are before diving into a social media campaign. Lisa Braziel suggests that companies must consider their product, their willingness to cross boundaries, accept change, and ability to give back more than they take from the community they’re engaging. Visit Ignite Social Media and read Lisa’s comprehensive suggestions.
Amit Agarwal offers some great statistics by ShareThis on which social services people are using to bookmark web pages. Amit writes that “Email continues to be the most favorite mode for sharing links on the Internet followed by Facebook and Digg though it’s a formidable lead.” Check out Amit’s post on Digital Inspiration and discover other trends in the “social bookmarking scene.”
Rohit Bhargava of the Influential Marketing Blog points out that, “Social media creators are not just creating content, they are becoming experts at connecting with one another.” The 080808 campaign is a great case study for how social content developers can connect at the Beijing Olympics. Rohit say, “…this campaign is already bringing together not just everyone here in Beijing who is creating social media content, but is also becoming a brilliant way to follow all these live voices of the Games in a real time stream.”
“There’s a big difference between the advertising model and the experience model in terms of making an authentic connection with your audience,” says of The Experience Economist. David writes an interesting post on what it really takes to succeed in business. David says that a quality product, over the long term, wins over advertising. And that, “If your advertising doesn’t match your experience, your audience walks.”
John Bell of Digital Influence Mapping Project is a writing a series of posts about the new skills that companies need in their PR professionals. John writes that PR professionals, in order to be ready for a leadership role, must be integrated, and clearly understand marketing and strategy. John says that “These are the building blocks towards strategy that includes research and insight into the people you are trying to engage, knowledge of the business and more
Thanks for including my post on this list! I really enjoyed reading the other posts in this round-up, too. Most all of them apply to me and the area of social media marketing. Great job!
Thanks for the link, Mike! I really love how Coca-Cola has allowed Phil to tap into his passion for Coke’s history and collectibles, and reach niche collectors. Smart move that can only help the larger Coke brand.