David Wiener of Eyeball Economy considers the roles of an organization’s different promotional silos. In particular, David examines who’s responsible for search advertising and messaging. David says, “Public Relations is there to provide people with information when they are looking for it, whether they know it or not. Advertising and Marketing is there to push brands, images, and slogans, whether they like it or not.” Read the full post, with a great excerpt from Shannon Whitley, and share what you think.
Already have an established website with lots of inbound links, but don’t have the traffic you would like? Tejvan R. Pettinger provides some useful tips on how to increase your site’s popularity. Some of his suggestions include creating new pages, such as “Top 10 Lists” of previous content, and to be clever about the keywords used to name those pages. Also, Stumbleupon, Digg and Delicious can be a great way to generate inbound traffic. Check out all of his suggestions, and offer some of your own at Net Writing.
Dick Hardt faces off Passport, OpenID and Facebook Connect in “a comparison of consumer identity solutions past and present.” Dick’s conclusion: “Facebook Connect provides great value to the user, great value to the site, and deepens the dependency of the user on Facebook, which is great for Facebook. Not so great for Facebook competitors.” Check out Dick’s post on Identity 2.0 to find out why.
On WebCommunityForum, Jason Preston considers some of the caveats of the new relationship between MySpace and OpenID. For example, “MySpace will not allow people who get an OpenID from a provider, such as Yahoo, to use that to login to the social network site.” Also, “MySpace is only compatible with sites that aren’t actually allowing users to register new IDs.”
Twitter is losing users’ friends and Chris Shipley of The Guidwire offers her amusing perspective on the ordeal. “Then yesterday,” says Chris, “Twitter pukes and the relationship database goes haywire. Followers are mowed down by the hundreds. The hue and cry is deafening. ‘Where, oh where,’ the Twitterati wail, ‘are all my followers?’” Read up to find out what’s been happening with Twitter, and what it means to you.








Thanks for mention and other useful links for webmasters.
Mike,
Thanks for the shout out and for stopping by!
Dave WEIner