Yes, that sound yesterday was the acquisition of Livingston Communications. We’re growing rapidly on the better to best continuum. On behalf of the team, thanks to all who celebrated with us after yesterday’s announcement. We are lucky to run with so many fantastic people.

Better is in the eye of the beholder. On one hand, our new, combined team will see improved processes, standards and best practices.

Growth leads to improved resources, too. All of which will trickle over to outstanding client service, social media strategy, and PR. That’s good for business. [Image credit: Clear Growth by catchesthelight]

Even better: enhanced capabilities will position us to serve up more widely known, Grade A social media strategy for social good. A few agencies serve this space already, but none that I know of are wholly dedicated to digital deeds for the social sector.

Terrific work is underway combating illiteracy (First Book), championing people with disabilities (Ideal-Way), and straight on ’til morning. Communities are surging, too (as tricky as they can be). Via NetSquared, the recent launch of CARE Connections, an online community dedicated to global poverty work and women’s empowerment, is one example.

We’ve worked on a number socially focused initiatives, including Goodwill and SpeakeasyDC, not to mention our previous experiences. I am personally thrilled at the prospect of working with more of these groups as we join forces with Social Media Group.

If you know of a spot on case study related to “social media for social good,” please blog and tweet it. Share it, too - leave a comment here with an overview, email me with the details, tell others in our marcom community. More than that, how would you improve what’s already happening?

Tags: "social good"