Livingston

Jul
21
2008

Top Ten Reasons Why I Sold Out

Some of you may have seen the news today. I’ve sold Livingston Communications to the Toronto region’s Social Media Group (SMG). Maggie Fox, CEO of SMG will be my new boss, and I will serve the organization as Executive Vice President, Americas (Image: Maggie and I at Ford Headquarters last week).

Basically, I will serve major accounts as a lead strategist, head the DC office, market the company and continue blogging at the Buzz Bin (which will get a resulting content upgrade). There’s lots of coverage, and yes, even a press release (oh boy), so check it out for details.

Some of you may be asking why did he do this, so in Letterman fashion here are the top ten reasons why I sold out:

sunglasses.jpg 10) Maggie has bigger sunglasses than me. Have to respect that.

9) I like Maple Syrup.

8) Now I get to do what I like, and pass the bills, HR matters and computer problems to Maggie. What a great lady!

7) Family reasons, a Washington DC favorite for government official resignations. Cliched, but true.

6) Air Canada has a great frequent flyer program.

5) I was hoping to get a discount on a Ford Flex.

4) I can’t stand watching the large agencies of the world continue to guide large social media programs, often ineffectively. Together we have the strength and breadth to compete head to head with the big guys. I’m looking forward to it!

3) Canadian companies have better benefits. Shocking.

2) My internet, nano fame created a fat head. The best way to deflate my king size ego was to take the name off the door.

1) I’ve spoken to several potential buyers over the past eight months. Maggie Fox is the one CEO that I felt comfortable trusting with my career, my team, my company and its clients. She is a winner.

To our bright future as Social Media Group members!

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by Geoff Livingston | Geoff, Livingston Communications |

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