Livingston

Jul
18
2008

Using Social Media to Communicate in Tough Times

Lots of folks have been talking about talent, corporate and employee brands and using social media to get a job. But few are talking about how to use social media in tough economic times.

The Human Capital Institute asked me to do just that yesterday, in what was one of the more challenging discussions I’ve given in a long while. Why? Because while companies know they need to shift internal and external workforce communications, social media tools are new, and use in these circumstances has not been well documented or widespread. Ironically, while HCI asked me to draft this webcast, I also recently received two inquiries from clients trying to determine internal social media communications use for these very purposes.

Largely new social media theory, this presentation discusses how the new communications tool set applies to the current economic environment. Specifically, the following presentation goes into basic principles of social media, then discusses six scenarios (the discussion will be recast four times over the next four days):

  • Morale in the face of layoffs
  • Allaying fear of the future
  • Transitioning into leaner, meaner organizations
  • Guiding millennials through their first recession
  • Retaining existing role players, future stars
  • Recruiting top, specialized talent
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    by Geoff Livingston | Internet Marketing |

    2 Responses to “Using Social Media to Communicate in Tough Times”

    • Campbell Scott Says:

      July 18th, 2008 at 3:32 am

      Love the presentation. Social media has to help efficiency in tougher times. I’ve read a few items discussing the use to engage employees, such as http://bit.ly/2iLKzn.

      But the greatest efficiencies can be gained by using social media to engage customers - gather insight, promote and sell and offer support. Each of these areas can be huge cost burdens, and social media can make each more efficient.

    • Toby Says:

      July 20th, 2008 at 10:01 pm

      Geoff - timely topic to explore. underscoring social media as an internal (or external) strategy is of course the corporate culture. zappos is incorporating micro blogging, twitter, to build internal relationships.

      it also be interesting to look at how social media can support those who have been down-sized.

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