Would you like a guide and resource list for getting started with social media? Check out Jared Goralnick’s technoTHEORY living document for specific strategic steps that should be taken for social media. The guide covers everything from how to find out what people are already saying, how to participate in the conversation, and how to build a social presence. Within each topic, there are helpful hints and useful suggestions to keep you on the right track.

On Ron Shevlin’s Marketing Whims blog, Ron explores the overuse of what he calls “the three most overused words in the business world today: Death, Disruption, or Innovation.” Ron’s angle is that the old blends with the new; it is not overthrown by it. Instead of using death, disruption, and innovation excessively, suggests Ron, talk about the underlying problems and opportunities.

In an outstanding post on PR 2.0, Brian Solis writes about an event he attended hosted by Chad Hurley, co-founder of YouTube. Brian shares some highlights “from [Chad’s] trip down memory lane and also some of his insights and lessons learned along the way.” After explaining how YouTube is fostering talent and creativity, Chad provides some hints as to where YouTube is headed.

Darren Rowse shares Erik Sebellin-Ross’ view on the role of PR on ProBlogger. “My goal” Erik says, “is to shed some light on what we do, how we work, and, more importantly, what we can do for you, hopefully turning an interruption into an opportunity.” After hitting on why bloggers are receiving emails from PR people, Erik goes on to explain the value of these emails, and how everyone is a potential opportunity.